HubPages vs Yotpo
HubPages vs Yotpo, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: HubPages is on 41/100 and Yotpo on 73/100.
Where each one leads
HubPages
Leads on none of the measures we hold for both companies.
Yotpo
- our overall score: 73/100 against 41/100
- agent readiness: 59/100 against 39/100
- funding raised: $436M against $2.0M
At a glance
| Measure | HubPages | Yotpo |
|---|---|---|
| What it is | User-generated content platform for publishing articles and earning revenue through ads. | Yotpo is an e-commerce marketing platform that helps brands drive growth through reviews, SMS marketing, loyalty programs, and subscriptions. |
| Category | Content Publishing, Creator Economy, Online Advertising, Digital Media | Marketing, E-commerce, Content Marketing, User-Generated Content |
| Sells toBusiness model | B2C | B2B |
| Offering | Platform | Software |
| Founded | 2006 | 2011 |
| Headquarters | San Francisco, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | HubPages | Yotpo |
|---|---|---|
| Employees | Not published | 800 |
| Headcount growthLast 12 months | Not published | -1.3% |
| Total funding | $2.0M | $436M |
| Latest round | Series A | Strategic |
| Valuation | Not published | $1.4B |
| LinkedIn followers | Not published | 53,820 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | HubPages | Yotpo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 41/100 | 73/100 |
| Traction | 32/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 2/100 | 26/100 |
| Quality | 45/100 | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (39/100) | D (59/100) |
| Domain ratingLink authority, 0-100 | 87/100 | 88/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | HubPages | Yotpo |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | Not detected | CloudFront |
| CMS | Not detected | WordPress |
| Frameworks | Not detected | Jquery |
| Analytics | Not detected | Segment, Amplitude |
| Support stack | Not detected | HubSpot |
What users say
| Measure | HubPages | Yotpo |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 0 positive, 5 negative across 6 threads |
“As you may have heard, Yotpo are retiring their email and SMS offering over the next couple of weeks. I'd love to lend my almost 10 years of experience in moving contacts and data back and forth between platforms, completely free of charge.”r/Emailmarketing
HubPages vs Yotpo: common questions
Which is better, HubPages or Yotpo?
On our 0-100 score Yotpo rates higher (73/100 against 41/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do HubPages and Yotpo compare on the numbers?
Yotpo leads on our overall score (73/100 against 41/100), agent readiness (59/100 against 39/100), funding raised ($436M against $2.0M).
What do real users say about HubPages and Yotpo?
Yotpo: 0 positive and 5 negative mentions across 6 Reddit threads we track, mostly in r/Emailmarketing.
Read the full HubPages review and pricing or the Yotpo review and pricing. You can also browse other HubPages alternatives we track.