Houzz vs In the Pocket
Houzz vs In the Pocket, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Houzz is on 73/100 and In the Pocket on 29/100.
Where each one leads
Houzz
- our overall score: 73/100 against 29/100
- domain rating: 92/100 against 49/100
- headcount: 1,397 against 199
- LinkedIn following: 124,128 against 17,801
In the Pocket
- agent readiness: 47/100 against 41/100
At a glance
| Measure | Houzz | In the Pocket |
|---|---|---|
| What it is | An online platform and marketplace connecting homeowners with home design professionals, renovation contractors, and home furnishing products. | Digital product studio and venture builder. |
| Category | Proptech, Design, Home, Marketplace | Digital Products, Venture Building, Venture Builder, Digital Product Studio |
| Sells toBusiness model | B2C | B2B |
| Offering | Platform | Services |
| Founded | 2009 | 2010 |
| Headquarters | Palo Alto, United States | Ghent, Belgium |
| Status | Active | Active |
Size, funding and growth
| Measure | Houzz | In the Pocket |
|---|---|---|
| Employees | 1,397 | 199 |
| Headcount growthLast 12 months | -5.8% | Not published |
| Total funding | $449M | Not published |
| Valuation | $4.0B | Not published |
| LinkedIn followers | 124,128 | 17,801 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Houzz | In the Pocket |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 73/100 | 29/100 |
| Traction | 60/100 | 20/100 |
| Team | 70/100 | 30/100 |
| Search visibility | 36/100 | 35/100 |
| Quality | 86/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | D (47/100) |
| Domain ratingLink authority, 0-100 | 92/100 | 49/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Houzz | In the Pocket |
|---|---|---|
| CDN | Not detected | Cloudflare |
| CMS | Not detected | Webflow |
| Analytics | Not detected | Google Tag Manager, Linkedin Insight |
| Support stack | Not detected | HubSpot |
| Open source | No | Yes |
What users say
| Measure | Houzz | In the Pocket |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 4 negative across 6 threads | Not published |
“So a few years ago there was an app called Houzz which took the market by storm. It allowed you to search, view, and tag pictures and items in your photos - which would be house related (interior/exterior).”r/InteriorDesign
Houzz vs In the Pocket: common questions
Which is better, Houzz or In the Pocket?
On our 0-100 score Houzz rates higher (73/100 against 29/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Houzz and In the Pocket compare on the numbers?
Houzz leads on our overall score (73/100 against 29/100), domain rating (92/100 against 49/100), headcount (1,397 against 199), LinkedIn following (124,128 against 17,801). In the Pocket leads on agent readiness (47/100 against 41/100).
What do real users say about Houzz and In the Pocket?
Houzz: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/InteriorDesign.
Read the full Houzz review and pricing or the In the Pocket review and pricing. You can also browse other Houzz alternatives we track.