Hotmart vs Shopify
Hotmart vs Shopify, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Hotmart is on 67/100 and Shopify on 78/100.
Where each one leads
Hotmart
Leads on none of the measures we hold for both companies.
Shopify
- our overall score: 78/100 against 67/100
- headcount: 28,166 against 12,551
- LinkedIn following: 1,077,189 against 347,223
At a glance
| Measure | Hotmart | Shopify |
|---|---|---|
| What it is | A platform for creators to sell and distribute digital products. | Shopify provides a leading e-commerce platform that enables businesses of all sizes to create online stores, manage products, process payments, and fulfill orders, simplifying digital sales globally. |
| Category | Not published | E-commerce Platform, Online Retail, Payments, Point of Sale |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform | SaaS |
| Founded | 2011 | 2006 |
| Headquarters | Amsterdam, Netherlands | Ottawa, Canada |
| Status | Active | Active |
Size, funding and growth
| Measure | Hotmart | Shopify |
|---|---|---|
| Employees | 12,551 | 28,166 |
| Total funding | $130M | $122M |
| Latest round | Series C | Series C |
| Valuation | $1.0B | $1.0B |
| LinkedIn followers | 347,223 | 1,077,189 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Hotmart | Shopify |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 67/100 | 78/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | Not published | 20/100 |
| Search visibility | 38/100 | 66/100 |
| Quality | 78/100 | 94/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (54/100) | D (54/100) |
| Domain ratingLink authority, 0-100 | 92/100 | 96/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Hotmart | Shopify |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Cloudflare |
| CMS | Not detected | Shopify |
| Frameworks | Next.js | Tailwind CSS |
| Analytics | Google Analytics 4 | Not detected |
| Open source | No | Yes |
Hotmart vs Shopify: common questions
Which is better, Hotmart or Shopify?
On our 0-100 score Shopify rates higher (78/100 against 67/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Hotmart and Shopify compare on the numbers?
Shopify leads on our overall score (78/100 against 67/100), headcount (28,166 against 12,551), LinkedIn following (1,077,189 against 347,223).
Read the full Hotmart review and pricing or the Shopify review and pricing. You can also browse other Hotmart alternatives we track.