Hoox vs Square
Hoox vs Square, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Hoox is on 37/100 and Square on 67/100.
Where each one leads
Hoox
- agent readiness: 66/100 against 56/100
- LinkedIn following: 1,384 against 380
Square
- our overall score: 67/100 against 37/100
- domain rating: 93/100 against 44/100
- headcount: 55 against 7
At a glance
| Measure | Hoox | Square |
|---|---|---|
| What it is | Customer activation platform for financial services to increase customer engagement and loyalty. | An all-in-one financial services platform providing point-of-sale systems, payment processing, and business management tools. |
| Category | Fintech, Payments, Embedded Finance, Customer Engagement | Fintech, Payments, Fintech & Payments, Digital Payments |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2020 | 2009 |
| Headquarters | New York, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Hoox | Square |
|---|---|---|
| Employees | 7 | 55 |
| Headcount growthLast 12 months | +29.1% | Not published |
| Total funding | Not published | $10.0M |
| Latest round | Not published | Series A |
| Valuation | Not published | $30.0M |
| LinkedIn followers | 1,384 | 380 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Hoox | Square |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 37/100 | 67/100 |
| Traction | 9/100 | 52/100 |
| Team | 70/100 | 60/100 |
| Community | Not published | 8/100 |
| Search visibility | 35/100 | 44/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (66/100) | D (56/100) |
| Domain ratingLink authority, 0-100 | 44/100 | 93/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Hoox | Square |
|---|---|---|
| Hosting | Render | Not detected |
| CDN | Cloudflare | Cloudflare |
| Frameworks | Not detected | Tailwind CSS |
| Payments | Not detected | Square |
What users say
| Measure | Hoox | Square |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 0 positive, 2 negative across 3 threads |
“After two years of processing payments, with zero notice, and zero reason given Square closed our account Saturday in the middle of the day. I wish I could say we are alone, so many folks have posted on the BBB that this makes me think that”r/smallbusiness
Hoox vs Square: common questions
Which is better, Hoox or Square?
On our 0-100 score Square rates higher (67/100 against 37/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Hoox and Square compare on the numbers?
Hoox leads on agent readiness (66/100 against 56/100), LinkedIn following (1,384 against 380). Square leads on our overall score (67/100 against 37/100), domain rating (93/100 against 44/100), headcount (55 against 7).
What do real users say about Hoox and Square?
Square: 0 positive and 2 negative mentions across 3 Reddit threads we track, mostly in r/smallbusiness.
Read the full Hoox review and pricing or the Square review and pricing. You can also browse other Hoox alternatives we track.