Hootsuite vs Sprout Social
Hootsuite vs Sprout Social, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Hootsuite is on 56/100 and Sprout Social on 56/100.
Where each one leads
Hootsuite
- funding raised: $387M against $223M
Sprout Social
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Hootsuite | Sprout Social |
|---|---|---|
| What it is | A social media management platform for scheduling, monitoring, and analyzing social media. | A leading social media management and analytics platform for businesses. |
| Category | Social Media Management, Marketing Technology, Content Management, Analytics Platform | Social Media Management, Social Media Marketing, Social Media Analytics, Customer Engagement |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2008 | 2010 |
| Headquarters | Vancouver, Canada | Chicago, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Hootsuite | Sprout Social |
|---|---|---|
| Employees | 1,725 | Not published |
| Headcount growthLast 12 months | -5.2% | Not published |
| Total funding | $387M | $223M |
| Latest round | Debt - Acquisition | Series D |
| LinkedIn followers | 536,529 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Hootsuite | Sprout Social |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 56/100 | 56/100 |
| Traction | 60/100 | 40/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 35/100 | 26/100 |
| Quality | 55/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (62/100) | D (57/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 90/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Hootsuite | Sprout Social |
|---|---|---|
| Hosting | Vercel | AWS |
| CDN | Vercel | CloudFront |
| Frameworks | Next.js | Next.js |
| Analytics | Google Tag Manager | Not detected |
Hootsuite vs Sprout Social: common questions
Which is better, Hootsuite or Sprout Social?
Both score the same on our 0-100 rating, so the choice comes down to the 19 data points in the tables above rather than overall company strength.
How do Hootsuite and Sprout Social compare on the numbers?
Hootsuite leads on funding raised ($387M against $223M).
Read the full Hootsuite review and pricing or the Sprout Social review and pricing. You can also browse other Hootsuite alternatives we track.