Hoopla vs Smith Micro
Hoopla vs Smith Micro, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Hoopla is on 52/100 and Smith Micro on 49/100.
Where each one leads
Hoopla
- our overall score: 52/100 against 49/100
- agent readiness: 51/100 against 42/100
- domain rating: 80/100 against 72/100
- funding raised: $53.0M against $28.6M
Smith Micro
- headcount: 267 against 100
At a glance
| Measure | Hoopla | Smith Micro |
|---|---|---|
| What it is | A digital media service for public libraries. | A software company specializing in digital content, mobile device management, and graphics software. |
| Category | Digital Media, Entertainment, Libraries, Streaming Services | Digital Media, Mobile Technology, Graphics & Animation, Digital Content |
| Sells toBusiness model | B2B2C | B2B2C |
| Offering | Platform | Software |
| Founded | 2013 | 1987 |
| Headquarters | Chicago, USA | Aliso Viejo, USA |
| Status | Active | Active |
Size, funding and growth
| Measure | Hoopla | Smith Micro |
|---|---|---|
| Employees | 100 | 267 |
| Total funding | $53.0M | $28.6M |
| Latest round | Series C | Private Placement |
| Valuation | $1.1B | $1.1B |
| LinkedIn followers | Not published | 8,799 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Hoopla | Smith Micro |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 52/100 | 49/100 |
| Traction | 59/100 | 57/100 |
| Team | Not published | 70/100 |
| Search visibility | 7/100 | 35/100 |
| Quality | 68/100 | 45/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (51/100) | D (42/100) |
| Domain ratingLink authority, 0-100 | 80/100 | 72/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Hoopla | Smith Micro |
|---|---|---|
| Hosting | AWS | Self Managed |
| CDN | CloudFront | Not detected |
| CMS | Not detected | WordPress |
| Frameworks | Next.js, Tailwind CSS | Jquery, Bootstrap |
| Analytics | Not detected | Google Tag Manager |
| Support stack | Not detected | HubSpot |
What users say
| Measure | Hoopla | Smith Micro |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 3 negative across 5 threads | Not published |
“My library is getting rid of Hoopla !!!!!. I use libby, cloud library, Bard and my free prime books each month. But Hoopla is set up perfectly and has the best stuff!!! I'm so upset about this.... anything even remotely comparable for free?”r/Frugal
Hoopla vs Smith Micro: common questions
Which is better, Hoopla or Smith Micro?
On our 0-100 score Hoopla rates higher (52/100 against 49/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Hoopla and Smith Micro compare on the numbers?
Hoopla leads on our overall score (52/100 against 49/100), agent readiness (51/100 against 42/100), domain rating (80/100 against 72/100), funding raised ($53.0M against $28.6M). Smith Micro leads on headcount (267 against 100).
What do real users say about Hoopla and Smith Micro?
Hoopla: 1 positive and 3 negative mentions across 5 Reddit threads we track, mostly in r/Frugal.
Read the full Hoopla review and pricing or the Smith Micro review and pricing. You can also browse other Hoopla alternatives we track.