Hippo Insurance vs Upsie
Hippo Insurance vs Upsie, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Hippo Insurance is on 56/100 and Upsie on 41/100.
Where each one leads
Hippo Insurance
- our overall score: 56/100 against 41/100
- agent readiness: 45/100 against 37/100
- domain rating: 73/100 against 37/100
- funding raised: $720M against $5.0M
Upsie
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Hippo Insurance | Upsie |
|---|---|---|
| What it is | Proactive homeowners insurance leveraging smart home technology and modern coverage. | Extended warranty startup |
| Category | Insurance, Fintech, Home, InsurTech | Insurance, Consumer Electronics, E-commerce, InsurTech |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | Services |
| Founded | 2015 | 2014 |
| Headquarters | Austin, United States | St. Paul, USA |
| Status | Active | Active |
Size, funding and growth
| Measure | Hippo Insurance | Upsie |
|---|---|---|
| Employees | 617 | Not published |
| Headcount growthLast 12 months | +2.8% | Not published |
| Total funding | $720M | $5.0M |
| Latest round | Post-IPO | Seed |
| Valuation | $1.1B | Not published |
| LinkedIn followers | 39,494 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Hippo Insurance | Upsie |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 56/100 | 41/100 |
| Traction | 60/100 | 33/100 |
| Team | 80/100 | Not published |
| Search visibility | 24/100 | 12/100 |
| Quality | 55/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 73/100 | 37/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Hippo Insurance | Upsie |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | Cloudflare | Cloudflare |
| Frameworks | Next.js, Tailwind CSS | Bootstrap |
| Payments | Not detected | Stripe |
| Analytics | Not detected | Google Analytics 4, Google Tag Manager, PostHog |
| Support stack | Not detected | Zendesk |
Hippo Insurance vs Upsie: common questions
Which is better, Hippo Insurance or Upsie?
On our 0-100 score Hippo Insurance rates higher (56/100 against 41/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Hippo Insurance and Upsie compare on the numbers?
Hippo Insurance leads on our overall score (56/100 against 41/100), agent readiness (45/100 against 37/100), domain rating (73/100 against 37/100), funding raised ($720M against $5.0M).
Read the full Hippo Insurance review and pricing or the Upsie review and pricing. You can also browse other Hippo Insurance alternatives we track.