Hippo Insurance vs Lemonade
Hippo Insurance vs Lemonade, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Hippo Insurance is on 56/100 and Lemonade on 62/100.
Where each one leads
Hippo Insurance
Leads on none of the measures we hold for both companies.
Lemonade
- our overall score: 62/100 against 56/100
- agent readiness: 51/100 against 45/100
- headcount: 1,425 against 617
- headcount growth: +7.9% against +2.8%
- LinkedIn following: 158,743 against 39,494
At a glance
| Measure | Hippo Insurance | Lemonade |
|---|---|---|
| What it is | Proactive homeowners insurance leveraging smart home technology and modern coverage. | Digital insurance company using AI and behavioral economics to offer affordable, transparent, and socially impactful insurance. |
| Category | Insurance, Fintech, Home, InsurTech | Fintech, Insurance, Insurance Carrier, AI for Insurance |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | Software |
| Founded | 2015 | 2015 |
| Headquarters | Austin, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Hippo Insurance | Lemonade |
|---|---|---|
| Employees | 617 | 1,425 |
| Headcount growthLast 12 months | +2.8% | +7.9% |
| Total funding | $720M | $770M |
| Latest round | Post-IPO | Not published |
| Valuation | $1.1B | $2.0B |
| LinkedIn followers | 39,494 | 158,743 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Hippo Insurance | Lemonade |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 56/100 | 62/100 |
| Traction | 60/100 | 60/100 |
| Team | 80/100 | 70/100 |
| Search visibility | 24/100 | 36/100 |
| Quality | 55/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | D (51/100) |
| Domain ratingLink authority, 0-100 | 73/100 | 79/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Hippo Insurance | Lemonade |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | Cloudflare | Cloudflare |
| Frameworks | Next.js, Tailwind CSS | Next.js |
| Analytics | Not detected | Segment |
Hippo Insurance vs Lemonade: common questions
Which is better, Hippo Insurance or Lemonade?
On our 0-100 score Lemonade rates higher (62/100 against 56/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Hippo Insurance and Lemonade compare on the numbers?
Lemonade leads on our overall score (62/100 against 56/100), agent readiness (51/100 against 45/100), headcount (1,425 against 617), headcount growth (+7.9% against +2.8%), LinkedIn following (158,743 against 39,494).
Read the full Hippo Insurance review and pricing or the Lemonade review and pricing. You can also browse other Hippo Insurance alternatives we track.

