Hellas Direct vs Root
Hellas Direct vs Root, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Hellas Direct is on 48/100 and Root on 63/100.
Where each one leads
Hellas Direct
- agent readiness: 41/100 against 33/100
Root
- our overall score: 63/100 against 48/100
- domain rating: 73/100 against 43/100
- headcount: 1,197 against 280
- LinkedIn following: 52,266 against 21,186
At a glance
| Measure | Hellas Direct | Root |
|---|---|---|
| What it is | A tech-driven insurance company offering flexible and affordable insurance products in Greece. | Root Inc. offers personalized car insurance based on driving behavior, managed via a mobile app. |
| Category | InsurTech, Parametric Insurance, AI-Driven Parametric Insurance, Digital Payments | InsurTech, Parametric Insurance, AI-Driven Parametric Insurance, Usage-Based Insurance |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Software | platform |
| Founded | 2011 | 2015 |
| Headquarters | Athens, Greece | Columbus, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Hellas Direct | Root |
|---|---|---|
| Employees | 280 | 1,197 |
| Headcount growthLast 12 months | Not published | +4.2% |
| Total funding | Not published | $1.4B |
| Latest round | Not published | Debt |
| LinkedIn followers | 21,186 | 52,266 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Hellas Direct | Root |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 48/100 | 63/100 |
| Traction | 20/100 | 60/100 |
| Team | 60/100 | 70/100 |
| Community | 15/100 | Not published |
| Search visibility | 33/100 | 32/100 |
| Quality | 58/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | F (33/100) |
| Domain ratingLink authority, 0-100 | 43/100 | 73/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Hellas Direct | Root |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | CloudFront | CloudFront |
| Frameworks | Bootstrap | Gatsby |
| Analytics | Google Tag Manager | Google Tag Manager, Microsoft Clarity |
| Open source | Yes | No |
Hellas Direct vs Root: common questions
Which is better, Hellas Direct or Root?
On our 0-100 score Root rates higher (63/100 against 48/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Hellas Direct and Root compare on the numbers?
Hellas Direct leads on agent readiness (41/100 against 33/100). Root leads on our overall score (63/100 against 48/100), domain rating (73/100 against 43/100), headcount (1,197 against 280), LinkedIn following (52,266 against 21,186).
Read the full Hellas Direct review and pricing or the Root review and pricing. You can also browse other Hellas Direct alternatives we track.

