Heap vs Pendo
Heap vs Pendo, compared side by side on 24 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Heap is on 61/100 and Pendo on 66/100.
Where each one leads
Heap
- headcount: 105 against 7
- LinkedIn following: 71,321 against 663
Pendo
- our overall score: 66/100 against 61/100
- agent readiness: 50/100 against 38/100
- funding raised: $459M against $110M
At a glance
| Measure | Heap | Pendo |
|---|---|---|
| What it is | Heap is a product analytics platform that automatically captures user interactions to provide insights. | A product cloud company that helps businesses understand and improve how users interact with their software. |
| Category | Business Analytics, Product Analytics, Data Analysis, Customer Experience Analytics | Product Analytics, Digital Adoption Platform, Customer Engagement, User Experience |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2013 | 2013 |
| Headquarters | San Francisco, United States | Raleigh, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Heap | Pendo |
|---|---|---|
| Employees | 105 | 7 |
| Total funding | $110M | $459M |
| Latest round | Series D | Debt - General |
| Valuation | $960M | $2.6B |
| LinkedIn followers | 71,321 | 663 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Heap | Pendo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 61/100 | 66/100 |
| Traction | 60/100 | 49/100 |
| Team | 70/100 | 70/100 |
| Community | 15/100 | 8/100 |
| Search visibility | 29/100 | 35/100 |
| Quality | 68/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (38/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 82/100 | 80/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Heap | Pendo |
|---|---|---|
| Hosting | Netlify | Vercel |
| CDN | Netlify | Vercel |
| Frameworks | Next.js | Next.js, Tailwind CSS |
| Analytics | Not detected | Google Analytics 4 |
| Open source | No | Yes |
Heap vs Pendo: common questions
Which is better, Heap or Pendo?
On our 0-100 score Pendo rates higher (66/100 against 61/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 24 data points above: read the rows that match what you are buying for.
How do Heap and Pendo compare on the numbers?
Heap leads on headcount (105 against 7), LinkedIn following (71,321 against 663). Pendo leads on our overall score (66/100 against 61/100), agent readiness (50/100 against 38/100), funding raised ($459M against $110M).
Read the full Heap review and pricing or the Pendo review and pricing. You can also browse other Heap alternatives we track.