Heap vs Mixpanel
Heap vs Mixpanel, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Heap is on 61/100 and Mixpanel on 64/100.
Where each one leads
Heap
- headcount: 105 against 51
Mixpanel
- agent readiness: 58/100 against 38/100
- funding raised: $277M against $110M
At a glance
| Measure | Heap | Mixpanel |
|---|---|---|
| What it is | Heap is a product analytics platform that automatically captures user interactions to provide insights. | Product analytics platform for understanding user behavior and driving data-driven product decisions. |
| Category | Business Analytics, Product Analytics, Data Analysis, Customer Experience Analytics | Analytics Platform, Product Analytics, Business Intelligence, Data Analytics |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2013 | 2009 |
| Headquarters | San Francisco, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Heap | Mixpanel |
|---|---|---|
| Employees | 105 | 51 |
| Total funding | $110M | $277M |
| Latest round | Series D | Series C |
| Valuation | $960M | $1.1B |
| LinkedIn followers | 71,321 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Heap | Mixpanel |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 61/100 | 64/100 |
| Traction | 60/100 | 57/100 |
| Team | 70/100 | 30/100 |
| Community | 15/100 | 8/100 |
| Search visibility | 29/100 | 40/100 |
| Quality | 68/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (38/100) | D (58/100) |
| Domain ratingLink authority, 0-100 | 82/100 | 90/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Heap | Mixpanel |
|---|---|---|
| Hosting | Netlify | Google Cloud |
| CDN | Netlify | Not detected |
| CMS | Not detected | Framer |
| Frameworks | Next.js | Not detected |
Heap vs Mixpanel: common questions
Which is better, Heap or Mixpanel?
On our 0-100 score Mixpanel rates higher (64/100 against 61/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Heap and Mixpanel compare on the numbers?
Heap leads on headcount (105 against 51). Mixpanel leads on agent readiness (58/100 against 38/100), funding raised ($277M against $110M).
Read the full Heap review and pricing or the Mixpanel review and pricing. You can also browse other Heap alternatives we track.