Happy Money vs Self
Happy Money vs Self, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Happy Money is on 46/100 and Self on 68/100.
Where each one leads
Happy Money
- funding raised: $536M against $125M
Self
- our overall score: 68/100 against 46/100
- agent readiness: 48/100 against 37/100
- domain rating: 75/100 against 60/100
- headcount: 912 against 400
- LinkedIn following: 40,236 against 32,063
At a glance
| Measure | Happy Money | Self |
|---|---|---|
| What it is | Happy Money offers personal loans to help consumers consolidate high-interest credit card debt and improve financial well-being. | Fintech company providing credit-building tools for individuals with limited or no credit history. |
| Category | Fintech, Lending, Alternative Lending, Consumer Finance | Fintech, Credit Building, Personal Finance, SaaS |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Software |
| Founded | 2009 | 2015 |
| Headquarters | Torrance, United States | Austin, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Happy Money | Self |
|---|---|---|
| Employees | 400 | 912 |
| Headcount growthLast 12 months | Not published | -18.5% |
| Total funding | $536M | $125M |
| Latest round | Venture Round | Series E |
| Valuation | $1.2B | Not published |
| LinkedIn followers | 32,063 | 40,236 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Happy Money | Self |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 46/100 | 68/100 |
| Traction | 60/100 | 60/100 |
| Team | 50/100 | 70/100 |
| Search visibility | 42/100 | 32/100 |
| Quality | 40/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (37/100) | D (48/100) |
| Domain ratingLink authority, 0-100 | 60/100 | 75/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Happy Money | Self |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | CloudFront |
| Frameworks | Next.js | Next.js, Graphql |
| Analytics | Google Tag Manager | Not detected |
| Support stack | HubSpot | Not detected |
Happy Money vs Self: common questions
Which is better, Happy Money or Self?
On our 0-100 score Self rates higher (68/100 against 46/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Happy Money and Self compare on the numbers?
Happy Money leads on funding raised ($536M against $125M). Self leads on our overall score (68/100 against 46/100), agent readiness (48/100 against 37/100), domain rating (75/100 against 60/100), headcount (912 against 400), LinkedIn following (40,236 against 32,063).
Read the full Happy Money review and pricing or the Self review and pricing. You can also browse other Happy Money alternatives we track.