Gusto vs UKG (Ultimate Kronos Group)
Gusto vs UKG (Ultimate Kronos Group), compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Gusto is on 73/100 and UKG (Ultimate Kronos Group) on 24/100.
Where each one leads
Gusto
- our overall score: 73/100 against 24/100
UKG (Ultimate Kronos Group)
- agent readiness: 42/100 against 25/100
At a glance
| Measure | Gusto | UKG (Ultimate Kronos Group) |
|---|---|---|
| What it is | Gusto is an all-in-one HR platform providing payroll, benefits, and HR management solutions for small and medium-sized businesses. | Provider of human capital management and workforce management solutions. |
| Category | Enterprise, HR, Payroll, SMB | HR & Finance Software, Human Capital Management, Workforce Management, Payroll Software |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2011 | 2020 |
| Headquarters | San Francisco, USA | Lowell, Massachusetts and Weston, Florida, United States |
| Status | Inactive | Active |
Size, funding and growth
| Measure | Gusto | UKG (Ultimate Kronos Group) |
|---|---|---|
| Employees | 2,690 | Not published |
| Total funding | $856M | Not published |
| Valuation | $10B | $22B |
| LinkedIn followers | 74,883 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Gusto | UKG (Ultimate Kronos Group) |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 73/100 | 24/100 |
| Traction | 60/100 | Not published |
| Team | 70/100 | 60/100 |
| Community | 8/100 | 8/100 |
| Search visibility | 46/100 | 19/100 |
| Quality | 86/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (25/100) | D (42/100) |
| Domain ratingLink authority, 0-100 | 86/100 | 81/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Gusto | UKG (Ultimate Kronos Group) |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| Frameworks | Next.js | Not detected |
Gusto vs UKG (Ultimate Kronos Group): common questions
Which is better, Gusto or UKG (Ultimate Kronos Group)?
On our 0-100 score Gusto rates higher (73/100 against 24/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Gusto and UKG (Ultimate Kronos Group) compare on the numbers?
Gusto leads on our overall score (73/100 against 24/100). UKG (Ultimate Kronos Group) leads on agent readiness (42/100 against 25/100).
Read the full Gusto review and pricing or the UKG (Ultimate Kronos Group) review and pricing. You can also browse other Gusto alternatives we track.