Gusto vs SurePayroll
Gusto vs SurePayroll, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Gusto is on 73/100 and SurePayroll on 62/100.
Where each one leads
Gusto
- our overall score: 73/100 against 62/100
- domain rating: 86/100 against 73/100
- headcount: 2,690 against 286
- funding raised: $856M against $8.0M
- LinkedIn following: 74,883 against 7,362
SurePayroll
- agent readiness: 45/100 against 25/100
At a glance
| Measure | Gusto | SurePayroll |
|---|---|---|
| What it is | Gusto is an all-in-one HR platform providing payroll, benefits, and HR management solutions for small and medium-sized businesses. | Provides online payroll services for small businesses. |
| Category | Enterprise, HR, Payroll, SMB | Not published |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2011 | 2000 |
| Headquarters | San Francisco, USA | Glenview, USA |
| Status | Inactive | Active |
Size, funding and growth
| Measure | Gusto | SurePayroll |
|---|---|---|
| Employees | 2,690 | 286 |
| Total funding | $856M | $8.0M |
| Latest round | Not published | Series B |
| Valuation | $10B | $35.2M |
| LinkedIn followers | 74,883 | 7,362 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Gusto | SurePayroll |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 73/100 | 62/100 |
| Traction | 60/100 | Not published |
| Team | 70/100 | 72/100 |
| Community | 8/100 | Not published |
| Search visibility | 46/100 | 70/100 |
| Quality | 86/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (25/100) | D (45/100) |
| Domain ratingLink authority, 0-100 | 86/100 | 73/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Gusto | SurePayroll |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | Webflow |
| Frameworks | Next.js | Not detected |
| Analytics | Not detected | Google Tag Manager, Microsoft Clarity |
| Support stack | Not detected | Drift |
Gusto vs SurePayroll: common questions
Which is better, Gusto or SurePayroll?
On our 0-100 score Gusto rates higher (73/100 against 62/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Gusto and SurePayroll compare on the numbers?
Gusto leads on our overall score (73/100 against 62/100), domain rating (86/100 against 73/100), headcount (2,690 against 286), funding raised ($856M against $8.0M), LinkedIn following (74,883 against 7,362). SurePayroll leads on agent readiness (45/100 against 25/100).
Read the full Gusto review and pricing or the SurePayroll review and pricing. You can also browse other Gusto alternatives we track.