Gusto vs SmartHR
Gusto vs SmartHR, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Gusto is on 73/100 and SmartHR on 37/100.
Where each one leads
Gusto
- our overall score: 73/100 against 37/100
- domain rating: 86/100 against 63/100
- funding raised: $856M against $423M
SmartHR
- agent readiness: 42/100 against 25/100
At a glance
| Measure | Gusto | SmartHR |
|---|---|---|
| What it is | Gusto is an all-in-one HR platform providing payroll, benefits, and HR management solutions for small and medium-sized businesses. | A cloud-based human resources management platform. |
| Category | Enterprise, HR, Payroll, SMB | Not published |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2011 | 2013 |
| Headquarters | San Francisco, USA | Tokyo, Japan |
| Status | Inactive | Active |
Size, funding and growth
| Measure | Gusto | SmartHR |
|---|---|---|
| Employees | 2,690 | Not published |
| Total funding | $856M | $423M |
| Latest round | Not published | Other Equity |
| Valuation | $10B | Not published |
| LinkedIn followers | 74,883 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Gusto | SmartHR |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 73/100 | 37/100 |
| Traction | 60/100 | 40/100 |
| Team | 70/100 | 70/100 |
| Community | 8/100 | Not published |
| Search visibility | 46/100 | 15/100 |
| Quality | 86/100 | 35/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (25/100) | D (42/100) |
| Domain ratingLink authority, 0-100 | 86/100 | 63/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Gusto | SmartHR |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| Frameworks | Next.js | Not detected |
| Analytics | Not detected | Google Tag Manager |
Gusto vs SmartHR: common questions
Which is better, Gusto or SmartHR?
On our 0-100 score Gusto rates higher (73/100 against 37/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Gusto and SmartHR compare on the numbers?
Gusto leads on our overall score (73/100 against 37/100), domain rating (86/100 against 63/100), funding raised ($856M against $423M). SmartHR leads on agent readiness (42/100 against 25/100).
Read the full Gusto review and pricing or the SmartHR review and pricing. You can also browse other Gusto alternatives we track.