Gusto vs Paycom
Gusto vs Paycom, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Gusto is on 73/100 and Paycom on 25/100.
Where each one leads
Gusto
- our overall score: 73/100 against 25/100
- domain rating: 86/100 against 75/100
- funding raised: $856M against $99.7M
Paycom
- agent readiness: 53/100 against 25/100
- headcount: 6,207 against 2,690
- LinkedIn following: 229,343 against 74,883
At a glance
| Measure | Gusto | Paycom |
|---|---|---|
| What it is | Gusto is an all-in-one HR platform providing payroll, benefits, and HR management solutions for small and medium-sized businesses. | Cloud-based human capital management solution simplifying HR and payroll for businesses. |
| Category | Enterprise, HR, Payroll, SMB | HR & Finance Software, HR Tech, Payroll Software, Human Capital Management |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2011 | 1998 |
| Headquarters | San Francisco, USA | Oklahoma City, United States |
| Status | Inactive | Active |
Size, funding and growth
| Measure | Gusto | Paycom |
|---|---|---|
| Employees | 2,690 | 6,207 |
| Total funding | $856M | $99.7M |
| Latest round | Not published | IPO |
| Valuation | $10B | Not published |
| LinkedIn followers | 74,883 | 229,343 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Gusto | Paycom |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 73/100 | 25/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 30/100 |
| Community | 8/100 | 8/100 |
| Search visibility | 46/100 | 34/100 |
| Quality | 86/100 | 10/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (25/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 86/100 | 75/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Gusto | Paycom |
|---|---|---|
| CDN | Cloudflare | Not detected |
| Frameworks | Next.js | Bootstrap |
| Analytics | Not detected | Google Tag Manager |
Gusto vs Paycom: common questions
Which is better, Gusto or Paycom?
On our 0-100 score Gusto rates higher (73/100 against 25/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Gusto and Paycom compare on the numbers?
Gusto leads on our overall score (73/100 against 25/100), domain rating (86/100 against 75/100), funding raised ($856M against $99.7M). Paycom leads on agent readiness (53/100 against 25/100), headcount (6,207 against 2,690), LinkedIn following (229,343 against 74,883).
Read the full Gusto review and pricing or the Paycom review and pricing. You can also browse other Gusto alternatives we track.