Gusto vs PayChoice
Gusto vs PayChoice, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Gusto is on 73/100 and PayChoice on 49/100.
Where each one leads
Gusto
- our overall score: 73/100 against 49/100
PayChoice
- agent readiness: 31/100 against 25/100
- headcount: 15,695 against 2,690
- LinkedIn following: 628,526 against 74,883
At a glance
| Measure | Gusto | PayChoice |
|---|---|---|
| What it is | Gusto is an all-in-one HR platform providing payroll, benefits, and HR management solutions for small and medium-sized businesses. | Sage Payroll Solutions, formerly PayChoice, offers cloud-based payroll and HR services for SMBs, now integrated into Sage's business management software. |
| Category | Enterprise, HR, Payroll, SMB | HR Tech, SMB Software, Payroll Software, HR Software |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2011 | 1990 |
| Headquarters | San Francisco, USA | Mount Laurel, United States |
| Status | Inactive | Active |
Size, funding and growth
| Measure | Gusto | PayChoice |
|---|---|---|
| Employees | 2,690 | 15,695 |
| Total funding | $856M | Not published |
| Valuation | $10B | Not published |
| LinkedIn followers | 74,883 | 628,526 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Gusto | PayChoice |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 73/100 | 49/100 |
| Traction | 60/100 | 20/100 |
| Team | 70/100 | 10/100 |
| Community | 8/100 | Not published |
| Search visibility | 46/100 | 32/100 |
| Quality | 86/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (25/100) | F (31/100) |
| Domain ratingLink authority, 0-100 | 86/100 | 88/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Gusto | PayChoice |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| Frameworks | Next.js | Tailwind CSS |
Gusto vs PayChoice: common questions
Which is better, Gusto or PayChoice?
On our 0-100 score Gusto rates higher (73/100 against 49/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Gusto and PayChoice compare on the numbers?
Gusto leads on our overall score (73/100 against 49/100). PayChoice leads on agent readiness (31/100 against 25/100), headcount (15,695 against 2,690), LinkedIn following (628,526 against 74,883).
Read the full Gusto review and pricing or the PayChoice review and pricing. You can also browse other Gusto alternatives we track.