Gusto vs Paychex
Gusto vs Paychex, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Gusto is on 73/100 and Paychex on 27/100.
Where each one leads
Gusto
- our overall score: 73/100 against 27/100
Paychex
- agent readiness: 41/100 against 25/100
- headcount: 18,529 against 2,690
- LinkedIn following: 247,915 against 74,883
At a glance
| Measure | Gusto | Paychex |
|---|---|---|
| What it is | Gusto is an all-in-one HR platform providing payroll, benefits, and HR management solutions for small and medium-sized businesses. | A leading payroll and HR solutions provider for businesses of all sizes. |
| Category | Enterprise, HR, Payroll, SMB | HR Tech, Fintech, Payroll Services, SMB Software |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2011 | 1971 |
| Headquarters | San Francisco, USA | Rochester, United States |
| Status | Inactive | Active |
Size, funding and growth
| Measure | Gusto | Paychex |
|---|---|---|
| Employees | 2,690 | 18,529 |
| Headcount growthLast 12 months | Not published | -1.3% |
| Total funding | $856M | Not published |
| Valuation | $10B | Not published |
| LinkedIn followers | 74,883 | 247,915 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Gusto | Paychex |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 73/100 | 27/100 |
| Traction | 60/100 | 20/100 |
| Team | 70/100 | 30/100 |
| Community | 8/100 | Not published |
| Search visibility | 46/100 | 23/100 |
| Quality | 86/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (25/100) | D (41/100) |
| Domain ratingLink authority, 0-100 | 86/100 | 81/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Gusto | Paychex |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| Frameworks | Next.js | Tailwind CSS |
| Analytics | Not detected | Segment |
Gusto vs Paychex: common questions
Which is better, Gusto or Paychex?
On our 0-100 score Gusto rates higher (73/100 against 27/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Gusto and Paychex compare on the numbers?
Gusto leads on our overall score (73/100 against 27/100). Paychex leads on agent readiness (41/100 against 25/100), headcount (18,529 against 2,690), LinkedIn following (247,915 against 74,883).
Read the full Gusto review and pricing or the Paychex review and pricing. You can also browse other Gusto alternatives we track.