Gusto vs Patriot Payroll
Gusto vs Patriot Payroll, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Gusto is on 73/100 and Patriot Payroll on 63/100.
Where each one leads
Gusto
- our overall score: 73/100 against 63/100
- domain rating: 86/100 against 73/100
- headcount: 2,690 against 173
- funding raised: $856M against $15.0M
- LinkedIn following: 74,883 against 5,301
Patriot Payroll
- agent readiness: 57/100 against 25/100
At a glance
| Measure | Gusto | Patriot Payroll |
|---|---|---|
| What it is | Gusto is an all-in-one HR platform providing payroll, benefits, and HR management solutions for small and medium-sized businesses. | Cloud-based accounting and payroll software for small businesses, integrated under one login. |
| Category | Enterprise, HR, Payroll, SMB | SMB Software, Fintech, Accounting Software, Payroll Software |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2011 | 2002 |
| Headquarters | San Francisco, USA | Canton, United States |
| Status | Inactive | Active |
Size, funding and growth
| Measure | Gusto | Patriot Payroll |
|---|---|---|
| Employees | 2,690 | 173 |
| Headcount growthLast 12 months | Not published | +62.6% |
| Total funding | $856M | $15.0M |
| Latest round | Not published | Regulation D |
| Valuation | $10B | $205M |
| LinkedIn followers | 74,883 | 5,301 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Gusto | Patriot Payroll |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 73/100 | 63/100 |
| Traction | 60/100 | 56/100 |
| Team | 70/100 | 70/100 |
| Community | 8/100 | Not published |
| Search visibility | 46/100 | 35/100 |
| Quality | 86/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (25/100) | D (57/100) |
| Domain ratingLink authority, 0-100 | 86/100 | 73/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Gusto | Patriot Payroll |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | WordPress |
| Frameworks | Next.js | Jquery, Bootstrap |
Gusto vs Patriot Payroll: common questions
Which is better, Gusto or Patriot Payroll?
On our 0-100 score Gusto rates higher (73/100 against 63/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Gusto and Patriot Payroll compare on the numbers?
Gusto leads on our overall score (73/100 against 63/100), domain rating (86/100 against 73/100), headcount (2,690 against 173), funding raised ($856M against $15.0M), LinkedIn following (74,883 against 5,301). Patriot Payroll leads on agent readiness (57/100 against 25/100).
Read the full Gusto review and pricing or the Patriot Payroll review and pricing. You can also browse other Gusto alternatives we track.

