Gusto vs OnPay
Gusto vs OnPay, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Gusto is on 73/100 and OnPay on 61/100.
Where each one leads
Gusto
- our overall score: 73/100 against 61/100
- domain rating: 86/100 against 72/100
- headcount: 2,690 against 182
- funding raised: $856M against $122M
- LinkedIn following: 74,883 against 10,191
OnPay
- agent readiness: 39/100 against 25/100
At a glance
| Measure | Gusto | OnPay |
|---|---|---|
| What it is | Gusto is an all-in-one HR platform providing payroll, benefits, and HR management solutions for small and medium-sized businesses. | Cloud-based payroll, HR, and benefits platform for small and medium-sized businesses. |
| Category | Enterprise, HR, Payroll, SMB | Payroll Software, HR Software, Benefits Administration, Small Business Software |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2011 | 2011 |
| Headquarters | San Francisco, USA | Atlanta, United States |
| Status | Inactive | Active |
Size, funding and growth
| Measure | Gusto | OnPay |
|---|---|---|
| Employees | 2,690 | 182 |
| Headcount growthLast 12 months | Not published | +38.8% |
| Total funding | $856M | $122M |
| Latest round | Not published | Series B |
| Valuation | $10B | Not published |
| LinkedIn followers | 74,883 | 10,191 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Gusto | OnPay |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 73/100 | 61/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 50/100 |
| Community | 8/100 | Not published |
| Search visibility | 46/100 | 33/100 |
| Quality | 86/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (25/100) | F (39/100) |
| Domain ratingLink authority, 0-100 | 86/100 | 72/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Gusto | OnPay |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | WordPress |
| Frameworks | Next.js | Bootstrap |
| Analytics | Not detected | Google Tag Manager |
Gusto vs OnPay: common questions
Which is better, Gusto or OnPay?
On our 0-100 score Gusto rates higher (73/100 against 61/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Gusto and OnPay compare on the numbers?
Gusto leads on our overall score (73/100 against 61/100), domain rating (86/100 against 72/100), headcount (2,690 against 182), funding raised ($856M against $122M), LinkedIn following (74,883 against 10,191). OnPay leads on agent readiness (39/100 against 25/100).
Read the full Gusto review and pricing or the OnPay review and pricing. You can also browse other Gusto alternatives we track.