Gusto vs Hibob
Gusto vs Hibob, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Gusto is on 73/100 and Hibob on 70/100.
Where each one leads
Gusto
- headcount: 2,690 against 2,088
- funding raised: $856M against $565M
Hibob
- agent readiness: 43/100 against 25/100
- LinkedIn following: 102,440 against 74,883
At a glance
| Measure | Gusto | Hibob |
|---|---|---|
| What it is | Gusto is an all-in-one HR platform providing payroll, benefits, and HR management solutions for small and medium-sized businesses. | Modern HR platform for fast-growing companies, simplifying core HR, onboarding, performance, and compensation. |
| Category | Enterprise, HR, Payroll, SMB | HR, Recruitment, Enterprise, App |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2011 | 2015 |
| Headquarters | San Francisco, USA | Tel Aviv, Israel |
| Status | Inactive | Active |
Size, funding and growth
| Measure | Gusto | Hibob |
|---|---|---|
| Employees | 2,690 | 2,088 |
| Headcount growthLast 12 months | Not published | +47.0% |
| Total funding | $856M | $565M |
| Latest round | Not published | Series D |
| Valuation | $10B | $2.7B |
| LinkedIn followers | 74,883 | 102,440 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Gusto | Hibob |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 73/100 | 70/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | 8/100 | 8/100 |
| Search visibility | 46/100 | 54/100 |
| Quality | 86/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (25/100) | D (43/100) |
| Domain ratingLink authority, 0-100 | 86/100 | 90/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Gusto | Hibob |
|---|---|---|
| Hosting | Not detected | Self Managed |
| CDN | Cloudflare | Not detected |
| CMS | Not detected | WordPress |
| Frameworks | Next.js | Jquery, Bootstrap |
| Analytics | Not detected | Google Tag Manager |
| Support stack | Not detected | HubSpot, Zendesk |
Gusto vs Hibob: common questions
Which is better, Gusto or Hibob?
On our 0-100 score Gusto rates higher (73/100 against 70/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Gusto and Hibob compare on the numbers?
Gusto leads on headcount (2,690 against 2,088), funding raised ($856M against $565M). Hibob leads on agent readiness (43/100 against 25/100), LinkedIn following (102,440 against 74,883).
Read the full Gusto review and pricing or the Hibob review and pricing. You can also browse other Gusto alternatives we track.