Gray Media vs Hoopla
Gray Media vs Hoopla, compared side by side on 12 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Gray Media is on 6/100 and Hoopla on 52/100.
Where each one leads
Gray Media
Leads on none of the measures we hold for both companies.
Hoopla
- our overall score: 52/100 against 6/100
- agent readiness: 51/100 against 21/100
- domain rating: 80/100 against 4/100
At a glance
| Measure | Gray Media | Hoopla |
|---|---|---|
| What it is | Gray Media is a digital media company focused on creating and distributing engaging content across various platforms. | A digital media service for public libraries. |
| Category | Digital Media, Content Creation, Content Distribution, News Media | Digital Media, Entertainment, Libraries, Streaming Services |
| Sells toBusiness model | B2C | B2B2C |
| Offering | Services | Platform |
| Founded | 2020 | 2013 |
| Headquarters | New York, United States | Chicago, USA |
| Status | Active | Active |
Size, funding and growth
| Measure | Gray Media | Hoopla |
|---|---|---|
| Employees | Not published | 100 |
| Total funding | Not published | $53.0M |
| Latest round | Not published | Series C |
| Valuation | Not published | $1.1B |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Gray Media | Hoopla |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 6/100 | 52/100 |
| Traction | Not published | 59/100 |
| Search visibility | 3/100 | 7/100 |
| Quality | Not published | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (21/100) | D (51/100) |
| Domain ratingLink authority, 0-100 | 4/100 | 80/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Gray Media | Hoopla |
|---|---|---|
| Hosting | Linode | AWS |
| CDN | Not detected | CloudFront |
| Frameworks | Not detected | Next.js, Tailwind CSS |
What users say
| Measure | Gray Media | Hoopla |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 3 negative across 5 threads |
“My library is getting rid of Hoopla !!!!!. I use libby, cloud library, Bard and my free prime books each month. But Hoopla is set up perfectly and has the best stuff!!! I'm so upset about this.... anything even remotely comparable for free?”r/Frugal
Gray Media vs Hoopla: common questions
Which is better, Gray Media or Hoopla?
On our 0-100 score Hoopla rates higher (52/100 against 6/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 12 data points above: read the rows that match what you are buying for.
How do Gray Media and Hoopla compare on the numbers?
Hoopla leads on our overall score (52/100 against 6/100), agent readiness (51/100 against 21/100), domain rating (80/100 against 4/100).
What do real users say about Gray Media and Hoopla?
Hoopla: 1 positive and 3 negative mentions across 5 Reddit threads we track, mostly in r/Frugal.
Read the full Gray Media review and pricing or the Hoopla review and pricing. You can also browse other Gray Media alternatives we track.