Gradial vs HubSpot
Gradial vs HubSpot, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Gradial is on 60/100 and HubSpot on 30/100.
Where each one leads
Gradial
- our overall score: 60/100 against 30/100
HubSpot
- agent readiness: 53/100 against 42/100
- domain rating: 93/100 against 62/100
- headcount: 7,000 against 87
At a glance
| Measure | Gradial | HubSpot |
|---|---|---|
| What it is | Agentic artificial intelligence operating system for marketing. | CRM, marketing, sales, and customer service software. |
| Category | Marketing Technology, Artificial Intelligence, Agentic AI, AI Agent | Software, CRM, Marketing Automation, Sales Enablement |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2023 | 2006 |
| Headquarters | Seattle, USA | Cambridge, USA |
| Status | Active | Active |
Size, funding and growth
| Measure | Gradial | HubSpot |
|---|---|---|
| Employees | 87 | 7,000 |
| Open roles | 24 | Not published |
| Total funding | $65.0M | Not published |
| Latest round | Series C | Not published |
| Valuation | $675M | Not published |
| LinkedIn followers | 9,152 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Gradial | HubSpot |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 30/100 |
| Traction | 59/100 | 20/100 |
| Team | Not published | 20/100 |
| Community | 13/100 | 8/100 |
| Search visibility | 36/100 | 59/100 |
| Quality | 78/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 62/100 | 93/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Gradial | HubSpot |
|---|---|---|
| Hosting | Vercel | Not detected |
| CDN | Vercel | Cloudflare |
| CMS | Ghost | Not detected |
| Frameworks | Next.js | Not detected |
| Support stack | Not detected | HubSpot |
What users say
| Measure | Gradial | HubSpot |
|---|---|---|
| Community ratingVisitor votes on StartupHub | 5.0/5 from 1 vote | Not published |
| Reddit sentimentThreads we track | 4 positive, 0 negative across 5 threads | Not published |
“I recently came across this startup called Gradial. Checked out their product. This looks pretty comprehensive. I used to think AI tools were not sophisticated enough to translate figma files to well written code and reference design system”r/UXDesign
Gradial vs HubSpot: common questions
Which is better, Gradial or HubSpot?
On our 0-100 score Gradial rates higher (60/100 against 30/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Gradial and HubSpot compare on the numbers?
Gradial leads on our overall score (60/100 against 30/100). HubSpot leads on agent readiness (53/100 against 42/100), domain rating (93/100 against 62/100), headcount (7,000 against 87).
What do real users say about Gradial and HubSpot?
Gradial: 4 positive and 0 negative mentions across 5 Reddit threads we track, mostly in r/UXDesign.
Read the full Gradial review and pricing or the HubSpot review and pricing. You can also browse other Gradial alternatives we track.

