Glue vs Yotpo
Glue vs Yotpo, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Glue is on 50/100 and Yotpo on 73/100.
Where each one leads
Glue
Leads on none of the measures we hold for both companies.
Yotpo
- our overall score: 73/100 against 50/100
- agent readiness: 59/100 against 21/100
- domain rating: 88/100 against 25/100
- headcount: 800 against 15
- funding raised: $436M against $8.0M
- LinkedIn following: 53,820 against 578
At a glance
| Measure | Glue | Yotpo |
|---|---|---|
| What it is | Digital branded loyalty club platform for local businesses to reward customers with points and games. | Yotpo is an e-commerce marketing platform that helps brands drive growth through reviews, SMS marketing, loyalty programs, and subscriptions. |
| Category | Customer Loyalty, Marketing, Loyalty Programs, Customer Engagement | Marketing, E-commerce, Content Marketing, User-Generated Content |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2014 | 2011 |
| Headquarters | Tel Aviv, Israel | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Glue | Yotpo |
|---|---|---|
| Employees | 15 | 800 |
| Headcount growthLast 12 months | Not published | -1.3% |
| Total funding | $8.0M | $436M |
| Latest round | Series A | Strategic |
| Valuation | Not published | $1.4B |
| LinkedIn followers | 578 | 53,820 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Glue | Yotpo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 50/100 | 73/100 |
| Traction | 47/100 | 60/100 |
| Team | 30/100 | 70/100 |
| Search visibility | 33/100 | 26/100 |
| Quality | 58/100 | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (21/100) | D (59/100) |
| Domain ratingLink authority, 0-100 | 25/100 | 88/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Glue | Yotpo |
|---|---|---|
| Hosting | Google Cloud | AWS |
| CDN | Not detected | CloudFront |
| CMS | WordPress | WordPress |
| Frameworks | Jquery, Bootstrap | Jquery |
| Analytics | Google Tag Manager | Segment, Amplitude |
| Support stack | Not detected | HubSpot |
What users say
| Measure | Glue | Yotpo |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 0 positive, 5 negative across 6 threads |
“As you may have heard, Yotpo are retiring their email and SMS offering over the next couple of weeks. I'd love to lend my almost 10 years of experience in moving contacts and data back and forth between platforms, completely free of charge.”r/Emailmarketing
Glue vs Yotpo: common questions
Which is better, Glue or Yotpo?
On our 0-100 score Yotpo rates higher (73/100 against 50/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do Glue and Yotpo compare on the numbers?
Yotpo leads on our overall score (73/100 against 50/100), agent readiness (59/100 against 21/100), domain rating (88/100 against 25/100), headcount (800 against 15), funding raised ($436M against $8.0M), LinkedIn following (53,820 against 578).
What do real users say about Glue and Yotpo?
Yotpo: 0 positive and 5 negative mentions across 6 Reddit threads we track, mostly in r/Emailmarketing.
Read the full Glue review and pricing or the Yotpo review and pricing. You can also browse other Glue alternatives we track.