Glu vs Totango
Glu vs Totango, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Glu is on 2/100 and Totango on 61/100.
Where each one leads
Glu
Leads on none of the measures we hold for both companies.
Totango
- our overall score: 61/100 against 2/100
- domain rating: 73/100 against 47/100
- headcount: 133 against 7
- LinkedIn following: 44,152 against 289
At a glance
| Measure | Glu | Totango |
|---|---|---|
| What it is | Tailored loyalty, membership and gifting for operators who put service and experience first. | Totango provides enterprise customer success software designed for unlimited scalability, helping cross-functional teams drive productivity, retention, and expansion. |
| Category | Loyalty Platform, Membership Management, Gifting Platform, Referral Marketing | Enterprise, Customer Success, Customer Success Platform, Customer Success Software |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2026 | 2010 |
| Headquarters | תל אביב - יפו, Israel | San Mateo, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Glu | Totango |
|---|---|---|
| Employees | 7 | 133 |
| Headcount growthLast 12 months | Not published | -3.0% |
| Total funding | Not published | $128M |
| Latest round | Not published | Series D |
| LinkedIn followers | 289 | 44,152 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Glu | Totango |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 2/100 | 61/100 |
| Traction | Not published | 60/100 |
| Team | Not published | 60/100 |
| Search visibility | Not published | 31/100 |
| Quality | Not published | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (43/100) | D (42/100) |
| Domain ratingLink authority, 0-100 | 47/100 | 73/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Glu | Totango |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | Webflow |
| Frameworks | Jquery | Not detected |
| Analytics | Google Analytics 4, Microsoft Clarity, Linkedin Insight | Google Tag Manager, Linkedin Insight |
| Support stack | Intercom | HubSpot, Zendesk, Circle |
What users say
| Measure | Glu | Totango |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 0 positive, 3 negative across 6 threads |
“Built a free tool that evaluates CS platforms (Gainsight, ChurnZero, Totango etc) by talking to their AI agents and checking every claim. If you've evaluated CS platforms recently, you know how hard it is to tell which vendor's claims are r”r/CustomerSuccess
Glu vs Totango: common questions
Which is better, Glu or Totango?
On our 0-100 score Totango rates higher (61/100 against 2/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Glu and Totango compare on the numbers?
Totango leads on our overall score (61/100 against 2/100), domain rating (73/100 against 47/100), headcount (133 against 7), LinkedIn following (44,152 against 289).
What do real users say about Glu and Totango?
Totango: 0 positive and 3 negative mentions across 6 Reddit threads we track, mostly in r/CustomerSuccess.
Read the full Glu review and pricing or the Totango review and pricing. You can also browse other Glu alternatives we track.