Gartner vs Kantar
Gartner vs Kantar, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Gartner is on 44/100 and Kantar on 63/100.
Where each one leads
Gartner
- LinkedIn following: 2,200,406 against 1,031,095
Kantar
- our overall score: 63/100 against 44/100
- agent readiness: 43/100 against 24/100
- headcount growth: -0.9% against -1.6%
At a glance
| Measure | Gartner | Kantar |
|---|---|---|
| What it is | Global research and advisory company providing actionable insights for IT and business leaders. | Global data, insights, and consulting company helping clients understand people and inspire growth. |
| Category | Market Research, Business Intelligence, IT Advisory, Technology Research | Market Research, Data Analytics, Consumer Insights, Brand Consulting |
| Sells toBusiness model | B2B | B2B |
| Offering | Services | Platform | services |
| Founded | 1979 | 1992 |
| Headquarters | Stamford, United States | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | Gartner | Kantar |
|---|---|---|
| Employees | 21,962 | 25,026 |
| Headcount growthLast 12 months | -1.6% | -0.9% |
| Total funding | Not published | $6.0B |
| Latest round | Not published | Funding |
| LinkedIn followers | 2,200,406 | 1,031,095 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Gartner | Kantar |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 44/100 | 63/100 |
| Traction | 20/100 | 60/100 |
| Team | 70/100 | 30/100 |
| Search visibility | 66/100 | 26/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (24/100) | D (43/100) |
| Domain ratingLink authority, 0-100 | 92/100 | 85/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Gartner | Kantar |
|---|---|---|
| CDN | Cloudflare | Not detected |
| Frameworks | Not detected | Bootstrap |
| Analytics | Not detected | Google Tag Manager, Hotjar |
What users say
| Measure | Gartner | Kantar |
|---|---|---|
| Community ratingVisitor votes on StartupHub | 5.0/5 from 1 vote | Not published |
Gartner vs Kantar: common questions
Which is better, Gartner or Kantar?
On our 0-100 score Kantar rates higher (63/100 against 44/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Gartner and Kantar compare on the numbers?
Gartner leads on LinkedIn following (2,200,406 against 1,031,095). Kantar leads on our overall score (63/100 against 44/100), agent readiness (43/100 against 24/100), headcount growth (-0.9% against -1.6%).
Read the full Gartner review and pricing or the Kantar review and pricing. You can also browse other Gartner alternatives we track.