Game of Whales vs Taboola
Game of Whales vs Taboola, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Game of Whales is on 38/100 and Taboola on 66/100.
Where each one leads
Game of Whales
Leads on none of the measures we hold for both companies.
Taboola
- our overall score: 66/100 against 38/100
- agent readiness: 52/100 against 27/100
- domain rating: 87/100 against 9/100
- headcount: 2,029 against 11
- funding raised: $160M against $2.0M
- LinkedIn following: 176,960 against 911
At a glance
| Measure | Game of Whales | Taboola |
|---|---|---|
| What it is | Mobile marketing platform for game developers to increase revenue through user analytics and personalized incentives. | Taboola is a content discovery and native advertising platform that powers recommendations on premium publisher websites, reaching over 600 million daily active users. |
| Category | Marketing, Mobile Marketing, User Analytics, Game Development | Marketing, Content, Content Generation, Content Discovery Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2015 | 2007 |
| Headquarters | Tel Aviv, Israel | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Game of Whales | Taboola |
|---|---|---|
| Employees | 11 | 2,029 |
| Headcount growthLast 12 months | Not published | +5.7% |
| Total funding | $2.0M | $160M |
| Latest round | Seed | Series E |
| LinkedIn followers | 911 | 176,960 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Game of Whales | Taboola |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 38/100 | 66/100 |
| Traction | 42/100 | 60/100 |
| Team | Not published | 50/100 |
| Search visibility | 33/100 | 26/100 |
| Quality | 45/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (27/100) | D (52/100) |
| Domain ratingLink authority, 0-100 | 9/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Game of Whales | Taboola |
|---|---|---|
| CDN | Cloudflare | Not detected |
| CMS | Not detected | WordPress |
| Frameworks | Tailwind CSS | Bootstrap |
What users say
| Measure | Game of Whales | Taboola |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 4 negative across 6 threads |
“To everyone saying Native Ads (Taboola, Outbrain etc.) only buys you s**t traffic. I ran a small experiment because I keep seeing the same claim: “Taboola is just low-quality traffic.” Yes, the budget here is very small. I know. This is not”r/nativeadsgurus
Game of Whales vs Taboola: common questions
Which is better, Game of Whales or Taboola?
On our 0-100 score Taboola rates higher (66/100 against 38/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Game of Whales and Taboola compare on the numbers?
Taboola leads on our overall score (66/100 against 38/100), agent readiness (52/100 against 27/100), domain rating (87/100 against 9/100), headcount (2,029 against 11), funding raised ($160M against $2.0M), LinkedIn following (176,960 against 911).
What do real users say about Game of Whales and Taboola?
Taboola: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/nativeadsgurus.
Read the full Game of Whales review and pricing or the Taboola review and pricing. You can also browse other Game of Whales alternatives we track.