FullStory vs Hotjar
FullStory vs Hotjar, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: FullStory is on 66/100 and Hotjar on 45/100.
Where each one leads
FullStory
- our overall score: 66/100 against 45/100
Hotjar
Leads on none of the measures we hold for both companies.
At a glance
| Measure | FullStory | Hotjar |
|---|---|---|
| What it is | Digital experience intelligence platform that records and analyzes user interactions to optimize digital products. | Behavior analytics and customer feedback platform for understanding user behavior and improving websites. |
| Category | UX Analytics, Digital Experience Intelligence, Customer Behavior Analytics, Product Analytics | UX Analytics, Analytics Platform, Business Intelligence, Customer Feedback |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2014 | 2014 |
| Headquarters | Atlanta, United States | St. Julian's, Malta |
| Status | Active | Active |
Size, funding and growth
| Measure | FullStory | Hotjar |
|---|---|---|
| Employees | 570 | Not published |
| Total funding | $135M | Not published |
| Latest round | Series D | Not published |
| Valuation | $1.8B | Not published |
| LinkedIn followers | 42,151 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | FullStory | Hotjar |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 66/100 | 45/100 |
| Traction | 60/100 | Not published |
| Team | 70/100 | 30/100 |
| Search visibility | 29/100 | 19/100 |
| Quality | 78/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (53/100) | D (48/100) |
| Domain ratingLink authority, 0-100 | 84/100 | 85/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | FullStory | Hotjar |
|---|---|---|
| Hosting | Netlify | Vercel |
| CDN | Netlify | Vercel |
| Frameworks | Not detected | Next.js, Tailwind CSS |
FullStory vs Hotjar: common questions
Which is better, FullStory or Hotjar?
On our 0-100 score FullStory rates higher (66/100 against 45/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do FullStory and Hotjar compare on the numbers?
FullStory leads on our overall score (66/100 against 45/100).
Read the full FullStory review and pricing or the Hotjar review and pricing. You can also browse other FullStory alternatives we track.