FullStory vs Heap
FullStory vs Heap, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: FullStory is on 66/100 and Heap on 61/100.
Where each one leads
FullStory
- our overall score: 66/100 against 61/100
- agent readiness: 53/100 against 38/100
- headcount: 570 against 105
Heap
- LinkedIn following: 71,321 against 42,151
At a glance
| Measure | FullStory | Heap |
|---|---|---|
| What it is | Digital experience intelligence platform that records and analyzes user interactions to optimize digital products. | Heap is a product analytics platform that automatically captures user interactions to provide insights. |
| Category | UX Analytics, Digital Experience Intelligence, Customer Behavior Analytics, Product Analytics | Business Analytics, Product Analytics, Data Analysis, Customer Experience Analytics |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2014 | 2013 |
| Headquarters | Atlanta, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | FullStory | Heap |
|---|---|---|
| Employees | 570 | 105 |
| Total funding | $135M | $110M |
| Latest round | Series D | Series D |
| Valuation | $1.8B | $960M |
| LinkedIn followers | 42,151 | 71,321 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | FullStory | Heap |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 66/100 | 61/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | Not published | 15/100 |
| Search visibility | 29/100 | 29/100 |
| Quality | 78/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (53/100) | F (38/100) |
| Domain ratingLink authority, 0-100 | 84/100 | 82/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | FullStory | Heap |
|---|---|---|
| Hosting | Netlify | Netlify |
| CDN | Netlify | Netlify |
| Frameworks | Not detected | Next.js |
FullStory vs Heap: common questions
Which is better, FullStory or Heap?
On our 0-100 score FullStory rates higher (66/100 against 61/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do FullStory and Heap compare on the numbers?
FullStory leads on our overall score (66/100 against 61/100), agent readiness (53/100 against 38/100), headcount (570 against 105). Heap leads on LinkedIn following (71,321 against 42,151).
Read the full FullStory review and pricing or the Heap review and pricing. You can also browse other FullStory alternatives we track.