FullStory vs Glassbox
FullStory vs Glassbox, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: FullStory is on 66/100 and Glassbox on 57/100.
Where each one leads
FullStory
- our overall score: 66/100 against 57/100
- agent readiness: 53/100 against 44/100
- domain rating: 84/100 against 74/100
- headcount: 570 against 279
- funding raised: $135M against $71.5M
- LinkedIn following: 42,151 against 16,201
Glassbox
Leads on none of the measures we hold for both companies.
At a glance
| Measure | FullStory | Glassbox |
|---|---|---|
| What it is | Digital experience intelligence platform that records and analyzes user interactions to optimize digital products. | Empowers organizations to manage and optimize the entire digital customer lifecycle with big data analytics. |
| Category | UX Analytics, Digital Experience Intelligence, Customer Behavior Analytics, Product Analytics | Enterprise, Customer Support, Customer Experience, Digital |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2014 | 2010 |
| Headquarters | Atlanta, United States | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | FullStory | Glassbox |
|---|---|---|
| Employees | 570 | 279 |
| Headcount growthLast 12 months | Not published | -0.9% |
| Total funding | $135M | $71.5M |
| Latest round | Series D | Series C |
| Valuation | $1.8B | Not published |
| LinkedIn followers | 42,151 | 16,201 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | FullStory | Glassbox |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 66/100 | 57/100 |
| Traction | 60/100 | 59/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 29/100 | 29/100 |
| Quality | 78/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (53/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 84/100 | 74/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | FullStory | Glassbox |
|---|---|---|
| Hosting | Netlify | Netlify |
| CDN | Netlify | Cloudflare |
| Support stack | Not detected | HubSpot |
FullStory vs Glassbox: common questions
Which is better, FullStory or Glassbox?
On our 0-100 score FullStory rates higher (66/100 against 57/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do FullStory and Glassbox compare on the numbers?
FullStory leads on our overall score (66/100 against 57/100), agent readiness (53/100 against 44/100), domain rating (84/100 against 74/100), headcount (570 against 279), funding raised ($135M against $71.5M), LinkedIn following (42,151 against 16,201).
Read the full FullStory review and pricing or the Glassbox review and pricing. You can also browse other FullStory alternatives we track.