Forrester Research vs Kantar
Forrester Research vs Kantar, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Forrester Research is on Not scored yet and Kantar on 63/100.
Where each one leads
Forrester Research
Leads on none of the measures we hold for both companies.
Kantar
- headcount: 25,026 against 1,665
- LinkedIn following: 1,031,095 against 390,780
At a glance
| Measure | Forrester Research | Kantar |
|---|---|---|
| What it is | Global research and advisory firm providing insights on technology, market trends, and customer behavior. | Global data, insights, and consulting company helping clients understand people and inspire growth. |
| Category | Market Research, Business Intelligence, Technology Research, Customer Experience | Market Research, Data Analytics, Consumer Insights, Brand Consulting |
| Sells toBusiness model | B2B | B2B |
| Offering | Services | Platform | services |
| Founded | 1983 | 1992 |
| Headquarters | Boston, United States | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | Forrester Research | Kantar |
|---|---|---|
| Employees | 1,665 | 25,026 |
| Headcount growthLast 12 months | Not published | -0.9% |
| Total funding | Not published | $6.0B |
| Latest round | Not published | Funding |
| LinkedIn followers | 390,780 | 1,031,095 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Forrester Research | Kantar |
|---|---|---|
| StartupHub scoreOur 0-100 rating | Not published | 63/100 |
| Traction | Not published | 60/100 |
| Team | Not published | 30/100 |
| Search visibility | Not published | 26/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | D (43/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 85/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Forrester Research | Kantar |
|---|---|---|
| Hosting | Self Managed | Not detected |
| CMS | WordPress | Not detected |
| Frameworks | Jquery, Bootstrap | Bootstrap |
| Analytics | Google Tag Manager | Google Tag Manager, Hotjar |
Forrester Research vs Kantar: common questions
Which is better, Forrester Research or Kantar?
On our 0-100 score Kantar rates higher (63/100 against Not scored yet). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do Forrester Research and Kantar compare on the numbers?
Kantar leads on headcount (25,026 against 1,665), LinkedIn following (1,031,095 against 390,780).
Read the full Forrester Research review and pricing or the Kantar review and pricing. You can also browse other Forrester Research alternatives we track.