Fomo vs FullStory
Fomo vs FullStory, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Fomo is on 47/100 and FullStory on 66/100.
Where each one leads
Fomo
- funding raised: $517M against $135M
FullStory
- our overall score: 66/100 against 47/100
- agent readiness: 53/100 against 39/100
- domain rating: 84/100 against 74/100
At a glance
| Measure | Fomo | FullStory |
|---|---|---|
| What it is | Fomo is a platform that helps businesses manage and automate their social proof and FOMO marketing. | Digital experience intelligence platform that records and analyzes user interactions to optimize digital products. |
| Category | Marketing Automation, Social Proof, Conversion Rate Optimization, E-commerce Tools | UX Analytics, Digital Experience Intelligence, Customer Behavior Analytics, Product Analytics |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2016 | 2014 |
| Headquarters | Austin, United States | Atlanta, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Fomo | FullStory |
|---|---|---|
| Employees | Not published | 570 |
| Total funding | $517M | $135M |
| Latest round | Series A | Series D |
| Valuation | Not published | $1.8B |
| LinkedIn followers | Not published | 42,151 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Fomo | FullStory |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 47/100 | 66/100 |
| Traction | 40/100 | 60/100 |
| Team | 30/100 | 70/100 |
| Community | 15/100 | Not published |
| Search visibility | 2/100 | 29/100 |
| Quality | 58/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (39/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 74/100 | 84/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Fomo | FullStory |
|---|---|---|
| Hosting | Not detected | Netlify |
| CDN | Cloudflare | Netlify |
| Frameworks | Bootstrap | Not detected |
| Analytics | Google Analytics 4, Google Tag Manager, PostHog, Linkedin Insight +2 more | Not detected |
| Open source | Yes | No |
Fomo vs FullStory: common questions
Which is better, Fomo or FullStory?
On our 0-100 score FullStory rates higher (66/100 against 47/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Fomo and FullStory compare on the numbers?
Fomo leads on funding raised ($517M against $135M). FullStory leads on our overall score (66/100 against 47/100), agent readiness (53/100 against 39/100), domain rating (84/100 against 74/100).
Read the full Fomo review and pricing or the FullStory review and pricing. You can also browse other Fomo alternatives we track.