folk vs HubSpot
folk vs HubSpot, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: folk is on 48/100 and HubSpot on 30/100.
Where each one leads
folk
- our overall score: 48/100 against 30/100
HubSpot
- domain rating: 93/100 against 71/100
- headcount: 7,000 against 63
At a glance
| Measure | folk | HubSpot |
|---|---|---|
| What it is | A CRM platform designed for sales teams to manage contacts, automate outreach, and improve customer relationships. | CRM, marketing, sales, and customer service software. |
| Category | Artificial Intelligence, Sales Tools, Conversation Analytics, CRM | Software, CRM, Marketing Automation, Sales Enablement |
| Sells toBusiness model | B2B SaaS | B2B |
| Offering | SaaS | Software |
| Founded | 2019 | 2006 |
| Headquarters | Paris, France | Cambridge, USA |
| Status | Active | Active |
Size, funding and growth
| Measure | folk | HubSpot |
|---|---|---|
| Employees | 63 | 7,000 |
| LinkedIn followers | 27,385 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | folk | HubSpot |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 48/100 | 30/100 |
| Traction | 44/100 | 20/100 |
| Team | 70/100 | 20/100 |
| Community | Not published | 8/100 |
| Search visibility | 28/100 | 59/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (57/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 71/100 | 93/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | folk | HubSpot |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | Not detected |
| Frameworks | Jquery | Not detected |
| Analytics | Google Tag Manager, Linkedin Insight | Not detected |
| Support stack | Intercom | HubSpot |
folk vs HubSpot: common questions
Which is better, folk or HubSpot?
On our 0-100 score folk rates higher (48/100 against 30/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do folk and HubSpot compare on the numbers?
folk leads on our overall score (48/100 against 30/100). HubSpot leads on domain rating (93/100 against 71/100), headcount (7,000 against 63).
Read the full folk review and pricing or the HubSpot review and pricing. You can also browse other folk alternatives we track.