Folio vs Guesty
Folio vs Guesty, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Folio is on 44/100 and Guesty on 69/100.
Where each one leads
Folio
Leads on none of the measures we hold for both companies.
Guesty
- our overall score: 69/100 against 44/100
- agent readiness: 50/100 against 45/100
- domain rating: 77/100 against 51/100
- headcount: 591 against 4
- headcount growth: +25.6% against +18.3%
- LinkedIn following: 41,010 against 1,288
At a glance
| Measure | Folio | Guesty |
|---|---|---|
| What it is | Organizes emails, files, and contacts into smart folders for efficient project and client management. | Guesty is an all-in-one platform that optimizes and automates every aspect of hospitality operations for property managers. |
| Category | Email, Assistant, Project Management, Real Estate | Property Management, Real Estate, Proptech, Travel Tech |
| Sells toBusiness model | B2B | B2C, B2B |
| Offering | Software | Software |
| Founded | 2012 | 2013 |
| Headquarters | San Francisco, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Folio | Guesty |
|---|---|---|
| Employees | 4 | 591 |
| Headcount growthLast 12 months | +18.3% | +25.6% |
| Total funding | Not published | $489M |
| Latest round | Not published | Series F |
| Valuation | Not published | $900M |
| LinkedIn followers | 1,288 | 41,010 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Folio | Guesty |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 44/100 | 69/100 |
| Traction | 7/100 | 60/100 |
| Team | 30/100 | 70/100 |
| Search visibility | 33/100 | 43/100 |
| Quality | 58/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 51/100 | 77/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Folio | Guesty |
|---|---|---|
| Hosting | Self Managed | Vercel |
| CDN | Not detected | Vercel |
| CMS | WordPress | Not detected |
| Frameworks | Not detected | Next.js |
| Analytics | Google Analytics 4, Mixpanel | Not detected |
| Support stack | Not detected | HubSpot, Zendesk |
What users say
| Measure | Folio | Guesty |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 0 positive, 2 negative across 6 threads |
“I see a lot of people speaking very negatively about Guesty, but at the same time they seem to have a pretty large following on social media, which makes me assume they must also have a large user base. However, I also keep seeing a huge am”r/ShortTermRentals
Folio vs Guesty: common questions
Which is better, Folio or Guesty?
On our 0-100 score Guesty rates higher (69/100 against 44/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Folio and Guesty compare on the numbers?
Guesty leads on our overall score (69/100 against 44/100), agent readiness (50/100 against 45/100), domain rating (77/100 against 51/100), headcount (591 against 4), headcount growth (+25.6% against +18.3%), LinkedIn following (41,010 against 1,288).
What do real users say about Folio and Guesty?
Guesty: 0 positive and 2 negative mentions across 6 Reddit threads we track, mostly in r/ShortTermRentals.
Read the full Folio review and pricing or the Guesty review and pricing. You can also browse other Folio alternatives we track.

