Flex vs Gusto
Flex vs Gusto, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Flex is on 51/100 and Gusto on 73/100.
Where each one leads
Flex
- agent readiness: 50/100 against 25/100
- headcount: 56,570 against 2,690
- LinkedIn following: 889,325 against 74,883
Gusto
- our overall score: 73/100 against 51/100
- domain rating: 86/100 against 74/100
- funding raised: $856M against $85.0M
At a glance
| Measure | Flex | Gusto |
|---|---|---|
| What it is | Flex is the manufacturing partner of choice for streamlined product lifecycles. From design to end of life, our end-to-end services optimize efficiency. | Gusto is an all-in-one HR platform providing payroll, benefits, and HR management solutions for small and medium-sized businesses. |
| Category | HR Tech, Workforce Management, Gig Economy, Contingent Workforce | Enterprise, HR, Payroll, SMB |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2017 | 2011 |
| Headquarters | San Francisco, United States | San Francisco, USA |
| Status | Active | Inactive |
Size, funding and growth
| Measure | Flex | Gusto |
|---|---|---|
| Employees | 56,570 | 2,690 |
| Total funding | $85.0M | $856M |
| Valuation | Not published | $10B |
| LinkedIn followers | 889,325 | 74,883 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Flex | Gusto |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 51/100 | 73/100 |
| Traction | 60/100 | 60/100 |
| Team | 10/100 | 70/100 |
| Community | 15/100 | 8/100 |
| Search visibility | 23/100 | 46/100 |
| Quality | 58/100 | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (50/100) | F (25/100) |
| Domain ratingLink authority, 0-100 | 74/100 | 86/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Flex | Gusto |
|---|---|---|
| Hosting | Self Managed | Not detected |
| CDN | Not detected | Cloudflare |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Next.js |
| Analytics | Google Tag Manager | Not detected |
| Open source | Yes | No |
Flex vs Gusto: common questions
Which is better, Flex or Gusto?
On our 0-100 score Gusto rates higher (73/100 against 51/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Flex and Gusto compare on the numbers?
Flex leads on agent readiness (50/100 against 25/100), headcount (56,570 against 2,690), LinkedIn following (889,325 against 74,883). Gusto leads on our overall score (73/100 against 51/100), domain rating (86/100 against 74/100), funding raised ($856M against $85.0M).
Read the full Flex review and pricing or the Gusto review and pricing. You can also browse other Flex alternatives we track.