Fixel vs Outbrain
Fixel vs Outbrain, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Fixel is on 40/100 and Outbrain on 63/100.
Where each one leads
Fixel
Leads on none of the measures we hold for both companies.
Outbrain
- our overall score: 63/100 against 40/100
- agent readiness: 38/100 against 32/100
- domain rating: 87/100 against 33/100
- headcount: 371 against 4
- funding raised: $394M against $100K
- LinkedIn following: 87,340 against 539
At a glance
| Measure | Fixel | Outbrain |
|---|---|---|
| What it is | Automated audience segmentation tool that ranks website visitors by engagement level. | A leading technology platform that drives business results by engaging people across the open internet. |
| Category | Marketing, Advanced Targeting, Audience Segmentation, E-commerce | Marketing, Content, Content Marketing, Content Discovery Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2017 | 2006 |
| Headquarters | Tel Aviv, Israel | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Fixel | Outbrain |
|---|---|---|
| Employees | 4 | 371 |
| Headcount growthLast 12 months | Not published | -29.7% |
| Total funding | $100K | $394M |
| Latest round | Seed | Pre-IPO |
| LinkedIn followers | 539 | 87,340 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Fixel | Outbrain |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 40/100 | 63/100 |
| Traction | 32/100 | 60/100 |
| Team | Not published | 90/100 |
| Community | Not published | 8/100 |
| Search visibility | 30/100 | 30/100 |
| Quality | 52/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (32/100) | F (38/100) |
| Domain ratingLink authority, 0-100 | 33/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Fixel | Outbrain |
|---|---|---|
| CDN | Cloudflare | Not detected |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Not detected |
| Analytics | Not detected | Google Tag Manager |
Fixel vs Outbrain: common questions
Which is better, Fixel or Outbrain?
On our 0-100 score Outbrain rates higher (63/100 against 40/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Fixel and Outbrain compare on the numbers?
Outbrain leads on our overall score (63/100 against 40/100), agent readiness (38/100 against 32/100), domain rating (87/100 against 33/100), headcount (371 against 4), funding raised ($394M against $100K), LinkedIn following (87,340 against 539).
Read the full Fixel review and pricing or the Outbrain review and pricing. You can also browse other Fixel alternatives we track.