Fiserv Inc. vs Marshmallow
Fiserv Inc. vs Marshmallow, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Fiserv Inc. is on 77/100 and Marshmallow on 66/100.
Where each one leads
Fiserv Inc.
- our overall score: 77/100 against 66/100
- domain rating: 83/100 against 56/100
- headcount: 33,292 against 669
- funding raised: $300M against $195M
- LinkedIn following: 917,100 against 35,308
Marshmallow
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Fiserv Inc. | Marshmallow |
|---|---|---|
| What it is | Global financial technology provider for banks, credit unions, merchants, and businesses. | A UK-based fintech company providing insurance and financial services to newcomers and underserved communities. |
| Category | Banking Technology, Embedded Finance, Payments, Crypto Exchange | InsurTech, Fintech, Insurance Broker, Embedded Finance |
| Sells toBusiness model | B2B | B2C |
| Offering | Software | services | platform | Software | platform | services |
| Founded | 1984 | 2017 |
| Headquarters | Milwaukee, United States | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | Fiserv Inc. | Marshmallow |
|---|---|---|
| Employees | 33,292 | 669 |
| Headcount growthLast 12 months | +6.4% | Not published |
| Total funding | $300M | $195M |
| Latest round | Venture | Series C |
| Valuation | $45B | $2.0B |
| LinkedIn followers | 917,100 | 35,308 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Fiserv Inc. | Marshmallow |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 77/100 | 66/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | 15/100 | Not published |
| Search visibility | 46/100 | 33/100 |
| Quality | 92/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | D (40/100) |
| Domain ratingLink authority, 0-100 | 83/100 | 56/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Fiserv Inc. | Marshmallow |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Not detected | CloudFront |
| Frameworks | Tailwind CSS | Next.js |
| Analytics | Not detected | Google Analytics 4 |
| Support stack | HubSpot | Not detected |
Fiserv Inc. vs Marshmallow: common questions
Which is better, Fiserv Inc. or Marshmallow?
On our 0-100 score Fiserv Inc. rates higher (77/100 against 66/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Fiserv Inc. and Marshmallow compare on the numbers?
Fiserv Inc. leads on our overall score (77/100 against 66/100), domain rating (83/100 against 56/100), headcount (33,292 against 669), funding raised ($300M against $195M), LinkedIn following (917,100 against 35,308).
Read the full Fiserv Inc. review and pricing or the Marshmallow review and pricing. You can also browse other Fiserv Inc. alternatives we track.

