Firedome vs Pura Labs
Firedome vs Pura Labs, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Firedome is on 56/100 and Pura Labs on 43/100.
Where each one leads
Firedome
- our overall score: 56/100 against 43/100
Pura Labs
- agent readiness: 46/100 against 32/100
- domain rating: 70/100 against 51/100
At a glance
| Measure | Firedome | Pura Labs |
|---|---|---|
| What it is | Secures connected devices and enterprise networks against supply chain and insider threats. | Smart home fragrance diffuser that allows users to control scent intensity and schedule via a mobile app. |
| Category | Smart Home, Cybersecurity, Enterprise, IoT | Smart Home, Consumer Electronics, Home Fragrance, IoT |
| Sells toBusiness model | B2B | B2C |
| Offering | Software | Hardware |
| Founded | 2018 | 2015 |
| Headquarters | Tel Aviv, Israel | Provo, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Firedome | Pura Labs |
|---|---|---|
| Employees | 28 | Not published |
| Headcount growthLast 12 months | -51.2% | Not published |
| Total funding | $20.5M | Not published |
| Latest round | Seed | Not published |
| LinkedIn followers | 2,053 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Firedome | Pura Labs |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 56/100 | 43/100 |
| Traction | 51/100 | Not published |
| Team | 70/100 | 70/100 |
| Search visibility | 34/100 | 15/100 |
| Quality | 58/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (32/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 51/100 | 70/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Firedome | Pura Labs |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | Shopify |
| Frameworks | Not detected | Tailwind CSS |
Firedome vs Pura Labs: common questions
Which is better, Firedome or Pura Labs?
On our 0-100 score Firedome rates higher (56/100 against 43/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Firedome and Pura Labs compare on the numbers?
Firedome leads on our overall score (56/100 against 43/100). Pura Labs leads on agent readiness (46/100 against 32/100), domain rating (70/100 against 51/100).
Read the full Firedome review and pricing or the Pura Labs review and pricing. You can also browse other Firedome alternatives we track.

