Figure vs Merklebase
Figure vs Merklebase, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Figure is on 57/100 and Merklebase on 32/100.
Where each one leads
Figure
- our overall score: 57/100 against 32/100
- agent readiness: 36/100 against 32/100
- domain rating: 73/100 against 1/100
- headcount: 673 against 5
- LinkedIn following: 124,551 against 17
Merklebase
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Figure | Merklebase |
|---|---|---|
| What it is | Building humanoid robots for commercial work, currently deployed at scale with BMW, Mercedes-Benz, and Amazon. | Streamlines digital asset operations for institutions and developers with AI-powered solutions. |
| Category | Robotics, Artificial Intelligence, Hardware, Physical AI | Web3, Digital Assets, Infrastructure, Fintech |
| Sells toBusiness model | B2B | B2B |
| Offering | Hardware | Software |
| Founded | 2018 | 2022 |
| Headquarters | Sunnyvale, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Figure | Merklebase |
|---|---|---|
| Employees | 673 | 5 |
| Headcount growthLast 12 months | Not published | +40.8% |
| Total funding | $4.0B | Not published |
| Valuation | $4K | Not published |
| LinkedIn followers | 124,551 | 17 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Figure | Merklebase |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 32/100 |
| Traction | 60/100 | 8/100 |
| Team | 20/100 | 60/100 |
| Search visibility | 25/100 | 29/100 |
| Quality | 68/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (36/100) | F (32/100) |
| Domain ratingLink authority, 0-100 | 73/100 | 1/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Figure | Merklebase |
|---|---|---|
| Hosting | Vercel | Not detected |
| CDN | Vercel | Not detected |
| Frameworks | Next.js | Not detected |
What users say
| Measure | Figure | Merklebase |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 0 negative across 1 thread | Not published |
“Figure 03 Robot sorting packages while Marc Benioff messes with it. https://x.com/Benioff/status/2036252519308075219”r/nextfuckinglevel
Figure vs Merklebase: common questions
Which is better, Figure or Merklebase?
On our 0-100 score Figure rates higher (57/100 against 32/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Figure and Merklebase compare on the numbers?
Figure leads on our overall score (57/100 against 32/100), agent readiness (36/100 against 32/100), domain rating (73/100 against 1/100), headcount (673 against 5), LinkedIn following (124,551 against 17).
What do real users say about Figure and Merklebase?
Figure: 1 positive and 0 negative mentions across 1 Reddit threads we track, mostly in r/nextfuckinglevel.
Read the full Figure review and pricing or the Merklebase review and pricing. You can also browse other Figure alternatives we track.