Fieldtools vs WooCommerce (Automattic)
Fieldtools vs WooCommerce (Automattic), compared side by side on 10 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Fieldtools is on 7/100 and WooCommerce (Automattic) on 76/100.
Where each one leads
Fieldtools
Leads on none of the measures we hold for both companies.
WooCommerce (Automattic)
- our overall score: 76/100 against 7/100
At a glance
| Measure | Fieldtools | WooCommerce (Automattic) |
|---|---|---|
| What it is | A family of small, sharp tools for people who lead technical field teams. | A free, open-source e-commerce plugin for WordPress, empowering businesses to build and manage online stores. |
| Category | Field Service Management, Technical Operations, Team Management Software, Workflow Automation | E-commerce, Marketplace, Platform, Open Source |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | Not published | 2011 |
| Headquarters | Not published | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Fieldtools | WooCommerce (Automattic) |
|---|---|---|
| Employees | Not published | 207 |
| Headcount growthLast 12 months | Not published | +6.0% |
| Total funding | Not published | $816M |
| Latest round | Not published | Series E |
| Valuation | Not published | $7.5B |
| LinkedIn followers | Not published | 47,166 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Fieldtools | WooCommerce (Automattic) |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 7/100 | 76/100 |
| Traction | Not published | 60/100 |
| Team | Not published | 70/100 |
| Community | Not published | 13/100 |
| Search visibility | Not published | 39/100 |
| Quality | Not published | 89/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (58/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | Not published | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Fieldtools | WooCommerce (Automattic) |
|---|---|---|
| Hosting | Vercel | Self Managed |
| CDN | Vercel | Not detected |
| CMS | Not detected | WordPress |
| Frameworks | Next.js, Tailwind CSS | Not detected |
| Open source | No | Yes |
| Self-hostable | No | Yes |
What users say
| Measure | Fieldtools | WooCommerce (Automattic) |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
Fieldtools vs WooCommerce (Automattic): common questions
Which is better, Fieldtools or WooCommerce (Automattic)?
On our 0-100 score WooCommerce (Automattic) rates higher (76/100 against 7/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 10 data points above: read the rows that match what you are buying for.
How do Fieldtools and WooCommerce (Automattic) compare on the numbers?
WooCommerce (Automattic) leads on our overall score (76/100 against 7/100).
Read the full Fieldtools review and pricing or the WooCommerce (Automattic) review and pricing. You can also browse other Fieldtools alternatives we track.