Fenty Beauty vs Wander Beauty
Fenty Beauty vs Wander Beauty, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Fenty Beauty is on 70/100 and Wander Beauty on 41/100.
Where each one leads
Fenty Beauty
- our overall score: 70/100 against 41/100
- domain rating: 78/100 against 55/100
- funding raised: $2.8B against $10.0M
Wander Beauty
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Fenty Beauty | Wander Beauty |
|---|---|---|
| What it is | Rihanna's inclusive cosmetics brand, revolutionizing the beauty industry with a wide range of shades for all skin tones. | Clean beauty brand offering travel-friendly, multi-tasking makeup and skincare. |
| Category | Cosmetics, Beauty, Skincare, Hair Care | Beauty, Skincare, Cosmetics, Direct-to-Consumer |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | hardware | services | marketplace | platform | Consumer goods |
| Founded | 2017 | 2017 |
| Headquarters | San Francisco, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Fenty Beauty | Wander Beauty |
|---|---|---|
| Total funding | $2.8B | $10.0M |
| Latest round | Private | Seed |
| Valuation | $4.0B | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Fenty Beauty | Wander Beauty |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 70/100 | 41/100 |
| Traction | 40/100 | 35/100 |
| Team | 70/100 | 60/100 |
| Community | 8/100 | 15/100 |
| Search visibility | 18/100 | 11/100 |
| Quality | 89/100 | 45/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (60/100) | D (57/100) |
| Domain ratingLink authority, 0-100 | 78/100 | 55/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Fenty Beauty | Wander Beauty |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Shopify | Shopify |
| Frameworks | Jquery, Tailwind CSS | Jquery, Tailwind CSS, Bootstrap |
| Payments | Apple PAY | Not detected |
| Analytics | Google Tag Manager | Google Analytics 4, Google Tag Manager, Microsoft Clarity, Hotjar +1 more |
Fenty Beauty vs Wander Beauty: common questions
Which is better, Fenty Beauty or Wander Beauty?
On our 0-100 score Fenty Beauty rates higher (70/100 against 41/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Fenty Beauty and Wander Beauty compare on the numbers?
Fenty Beauty leads on our overall score (70/100 against 41/100), domain rating (78/100 against 55/100), funding raised ($2.8B against $10.0M).
Read the full Fenty Beauty review and pricing or the Wander Beauty review and pricing. You can also browse other Fenty Beauty alternatives we track.