Fenty Beauty vs SUGAR Cosmetics
Fenty Beauty vs SUGAR Cosmetics, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Fenty Beauty is on 70/100 and SUGAR Cosmetics on 49/100.
Where each one leads
Fenty Beauty
- our overall score: 70/100 against 49/100
- domain rating: 78/100 against 55/100
- funding raised: $2.8B against $133M
SUGAR Cosmetics
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Fenty Beauty | SUGAR Cosmetics |
|---|---|---|
| What it is | Rihanna's inclusive cosmetics brand, revolutionizing the beauty industry with a wide range of shades for all skin tones. | Direct-to-consumer beauty brand offering a wide range of makeup and skincare products. |
| Category | Cosmetics, Beauty, Skincare, Hair Care | Beauty, Cosmetics, Skincare, Direct-to-Consumer |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | hardware | services | marketplace | platform | Consumer goods |
| Founded | 2017 | 2012 |
| Headquarters | San Francisco, United States | Mumbai, India |
| Status | Active | Active |
Size, funding and growth
| Measure | Fenty Beauty | SUGAR Cosmetics |
|---|---|---|
| Total funding | $2.8B | $133M |
| Latest round | Private | Series D |
| Valuation | $4.0B | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Fenty Beauty | SUGAR Cosmetics |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 70/100 | 49/100 |
| Traction | 40/100 | 40/100 |
| Team | 70/100 | Not published |
| Community | 8/100 | Not published |
| Search visibility | 18/100 | 16/100 |
| Quality | 89/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (60/100) | D (59/100) |
| Domain ratingLink authority, 0-100 | 78/100 | 55/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Fenty Beauty | SUGAR Cosmetics |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Shopify | Shopify |
| Frameworks | Jquery, Tailwind CSS | Not detected |
| Payments | Apple PAY | Not detected |
| Analytics | Google Tag Manager | Google Analytics 4 |
Fenty Beauty vs SUGAR Cosmetics: common questions
Which is better, Fenty Beauty or SUGAR Cosmetics?
On our 0-100 score Fenty Beauty rates higher (70/100 against 49/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Fenty Beauty and SUGAR Cosmetics compare on the numbers?
Fenty Beauty leads on our overall score (70/100 against 49/100), domain rating (78/100 against 55/100), funding raised ($2.8B against $133M).
Read the full Fenty Beauty review and pricing or the SUGAR Cosmetics review and pricing. You can also browse other Fenty Beauty alternatives we track.