Fenty Beauty vs Sephora
Fenty Beauty vs Sephora, compared side by side on 12 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Fenty Beauty is on 70/100 and Sephora on 25/100.
Where each one leads
Fenty Beauty
- our overall score: 70/100 against 25/100
- agent readiness: 60/100 against 25/100
Sephora
- domain rating: 87/100 against 78/100
At a glance
| Measure | Fenty Beauty | Sephora |
|---|---|---|
| What it is | Rihanna's inclusive cosmetics brand, revolutionizing the beauty industry with a wide range of shades for all skin tones. | Global retailer of prestige beauty products, offering cosmetics, skincare, fragrance, and haircare. |
| Category | Cosmetics, Beauty, Skincare, Hair Care | Cosmetics, Skincare, Fragrance, Haircare |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | hardware | services | marketplace | platform | Marketplace |
| Founded | 2017 | Not published |
| Headquarters | San Francisco, United States | Neuilly-sur-Seine, France |
| Status | Active | Active |
Size, funding and growth
| Measure | Fenty Beauty | Sephora |
|---|---|---|
| Employees | Not published | 51,737 |
| Total funding | $2.8B | Not published |
| Latest round | Private | Not published |
| Valuation | $4.0B | Not published |
| LinkedIn followers | Not published | 2,834,318 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Fenty Beauty | Sephora |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 70/100 | 25/100 |
| Traction | 40/100 | 20/100 |
| Team | 70/100 | 10/100 |
| Community | 8/100 | Not published |
| Search visibility | 18/100 | 45/100 |
| Quality | 89/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | C (60/100) | F (25/100) |
| Domain ratingLink authority, 0-100 | 78/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Fenty Beauty | Sephora |
|---|---|---|
| Hosting | Not detected | Azure |
| CDN | Cloudflare | Not detected |
| CMS | Shopify | Not detected |
| Frameworks | Jquery, Tailwind CSS | Not detected |
| Payments | Apple PAY | Not detected |
| Analytics | Google Tag Manager | Not detected |
What users say
| Measure | Fenty Beauty | Sephora |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 4 positive, 1 negative across 6 threads |
“The current 50% off promo on minis is discounting two full-size items at Sephora @ Kohls. Add 1 mini + 1 full-size Add another full-size Remove the mini My cart kept 50% off both full-size products. No idea how long it’ll last. YMMV!”r/Sephora
Fenty Beauty vs Sephora: common questions
Which is better, Fenty Beauty or Sephora?
On our 0-100 score Fenty Beauty rates higher (70/100 against 25/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 12 data points above: read the rows that match what you are buying for.
How do Fenty Beauty and Sephora compare on the numbers?
Fenty Beauty leads on our overall score (70/100 against 25/100), agent readiness (60/100 against 25/100). Sephora leads on domain rating (87/100 against 78/100).
What do real users say about Fenty Beauty and Sephora?
Sephora: 4 positive and 1 negative mentions across 6 Reddit threads we track, mostly in r/Sephora.
Read the full Fenty Beauty review and pricing or the Sephora review and pricing. You can also browse other Fenty Beauty alternatives we track.