Fenty Beauty vs NYX Cosmetics
Fenty Beauty vs NYX Cosmetics, compared side by side on 11 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Fenty Beauty is on 70/100 and NYX Cosmetics on 9/100.
Where each one leads
Fenty Beauty
- our overall score: 70/100 against 9/100
- agent readiness: 60/100 against 34/100
NYX Cosmetics
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Fenty Beauty | NYX Cosmetics |
|---|---|---|
| What it is | Rihanna's inclusive cosmetics brand, revolutionizing the beauty industry with a wide range of shades for all skin tones. | NYX Professional Makeup is a global beauty brand offering a wide range of high-quality, professional-grade makeup products. |
| Category | Cosmetics, Beauty, Skincare, Hair Care | Beauty, Cosmetics, Consumer Goods, E-commerce |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | hardware | services | marketplace | platform | Software |
| Founded | 2017 | Not published |
| Headquarters | San Francisco, United States | El Segundo, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Fenty Beauty | NYX Cosmetics |
|---|---|---|
| Total funding | $2.8B | Not published |
| Latest round | Private | Not published |
| Valuation | $4.0B | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Fenty Beauty | NYX Cosmetics |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 70/100 | 9/100 |
| Traction | 40/100 | Not published |
| Team | 70/100 | Not published |
| Community | 8/100 | Not published |
| Search visibility | 18/100 | 14/100 |
| Quality | 89/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | C (60/100) | F (34/100) |
| Domain ratingLink authority, 0-100 | 78/100 | 73/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Fenty Beauty | NYX Cosmetics |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Shopify | Not detected |
| Frameworks | Jquery, Tailwind CSS | Not detected |
| Payments | Apple PAY | Not detected |
| Analytics | Google Tag Manager | Not detected |
What users say
| Measure | Fenty Beauty | NYX Cosmetics |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 6 positive, 0 negative across 6 threads |
“NYX Cosmetics was kind enough to let us show off their new lipsticks - NYX Macarons. Review + Swatches!.”r/MakeupAddiction
Fenty Beauty vs NYX Cosmetics: common questions
Which is better, Fenty Beauty or NYX Cosmetics?
On our 0-100 score Fenty Beauty rates higher (70/100 against 9/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 11 data points above: read the rows that match what you are buying for.
How do Fenty Beauty and NYX Cosmetics compare on the numbers?
Fenty Beauty leads on our overall score (70/100 against 9/100), agent readiness (60/100 against 34/100).
What do real users say about Fenty Beauty and NYX Cosmetics?
NYX Cosmetics: 6 positive and 0 negative mentions across 6 Reddit threads we track, mostly in r/MakeupAddiction.
Read the full Fenty Beauty review and pricing or the NYX Cosmetics review and pricing. You can also browse other Fenty Beauty alternatives we track.