Fenty Beauty vs Kylie Cosmetics
Fenty Beauty vs Kylie Cosmetics, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Fenty Beauty is on 70/100 and Kylie Cosmetics on Not scored yet.
At a glance
| Measure | Fenty Beauty | Kylie Cosmetics |
|---|---|---|
| What it is | Rihanna's inclusive cosmetics brand, revolutionizing the beauty industry with a wide range of shades for all skin tones. | Kylie Cosmetics is a beauty brand founded by Kylie Jenner, known for its lip kits and expanding product lines. |
| Category | Cosmetics, Beauty, Skincare, Hair Care | Personal Care Product Manufacturing, Consumer App, E-commerce, Fashion Tech |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | hardware | services | marketplace | platform | Software | hardware | services | marketplace | platform |
| Founded | 2017 | 2015 |
| Headquarters | San Francisco, United States | Los Angeles, US |
| Status | Active | Active |
Size, funding and growth
| Measure | Fenty Beauty | Kylie Cosmetics |
|---|---|---|
| Employees | Not published | 50 |
| Total funding | $2.8B | Not published |
| Latest round | Private | Not published |
| Valuation | $4.0B | $1.2B |
| LinkedIn followers | Not published | 748 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Fenty Beauty | Kylie Cosmetics |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 70/100 | Not published |
| Traction | 40/100 | Not published |
| Team | 70/100 | Not published |
| Community | 8/100 | Not published |
| Search visibility | 18/100 | Not published |
| Quality | 89/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | C (60/100) | D (55/100) |
| Domain ratingLink authority, 0-100 | 78/100 | 75/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Fenty Beauty | Kylie Cosmetics |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Shopify | Shopify |
| Frameworks | Jquery, Tailwind CSS | Jquery |
| Payments | Apple PAY | Klarna |
| Analytics | Google Tag Manager | Google Tag Manager |
Fenty Beauty vs Kylie Cosmetics: common questions
Which is better, Fenty Beauty or Kylie Cosmetics?
On our 0-100 score Fenty Beauty rates higher (70/100 against Not scored yet). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
Read the full Fenty Beauty review and pricing or the Kylie Cosmetics review and pricing. You can also browse other Fenty Beauty alternatives we track.