Fenty Beauty vs Hourglass Cosmetics
Fenty Beauty vs Hourglass Cosmetics, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Fenty Beauty is on 70/100 and Hourglass Cosmetics on Not scored yet.
Where each one leads
Fenty Beauty
- domain rating: 78/100 against 66/100
Hourglass Cosmetics
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Fenty Beauty | Hourglass Cosmetics |
|---|---|---|
| What it is | Rihanna's inclusive cosmetics brand, revolutionizing the beauty industry with a wide range of shades for all skin tones. | Luxury vegan cosmetics brand focused on high-performance, clean beauty products. |
| Category | Cosmetics, Beauty, Skincare, Hair Care | Beauty, Cosmetics, Skincare, Vegan Products |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | hardware | services | marketplace | platform | Products |
| Founded | 2017 | 2004 |
| Headquarters | San Francisco, United States | Culver City, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Fenty Beauty | Hourglass Cosmetics |
|---|---|---|
| Total funding | $2.8B | Not published |
| Latest round | Private | Not published |
| Valuation | $4.0B | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Fenty Beauty | Hourglass Cosmetics |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 70/100 | Not published |
| Traction | 40/100 | Not published |
| Team | 70/100 | Not published |
| Community | 8/100 | Not published |
| Search visibility | 18/100 | Not published |
| Quality | 89/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | C (60/100) | C (60/100) |
| Domain ratingLink authority, 0-100 | 78/100 | 66/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Fenty Beauty | Hourglass Cosmetics |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Shopify | Shopify |
| Frameworks | Jquery, Tailwind CSS | Jquery, Bootstrap |
| Payments | Apple PAY | Not detected |
| Analytics | Google Tag Manager | Segment, Microsoft Clarity |
Fenty Beauty vs Hourglass Cosmetics: common questions
Which is better, Fenty Beauty or Hourglass Cosmetics?
On our 0-100 score Fenty Beauty rates higher (70/100 against Not scored yet). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do Fenty Beauty and Hourglass Cosmetics compare on the numbers?
Fenty Beauty leads on domain rating (78/100 against 66/100).
Read the full Fenty Beauty review and pricing or the Hourglass Cosmetics review and pricing. You can also browse other Fenty Beauty alternatives we track.