Fairmatic vs Root Insurance
Fairmatic vs Root Insurance, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Fairmatic is on 58/100 and Root Insurance on 61/100.
Where each one leads
Fairmatic
- agent readiness: 44/100 against 33/100
Root Insurance
- domain rating: 73/100 against 7/100
- headcount: 1,188 against 16
- funding raised: $1.6B against $88.0M
- LinkedIn following: 51,959 against 18,966
At a glance
| Measure | Fairmatic | Root Insurance |
|---|---|---|
| What it is | Data-driven fleet insurance that rewards safety with savings using AI and telematics. | Root Insurance is a technology company revolutionizing car insurance through data science and automation. |
| Category | Insurance, Automotive, Fleet, InsurTech | InsurTech, Auto Insurance, Renters Insurance, Homeowners Insurance |
| Sells toBusiness model | B2B | B2C |
| Offering | Software | Software |
| Founded | 2022 | 2015 |
| Headquarters | New York, United States | Columbus, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Fairmatic | Root Insurance |
|---|---|---|
| Employees | 16 | 1,188 |
| Headcount growthLast 12 months | -35.0% | Not published |
| Total funding | $88.0M | $1.6B |
| Latest round | Series B | Debt |
| Valuation | Not published | $7 |
| LinkedIn followers | 18,966 | 51,959 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Fairmatic | Root Insurance |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 58/100 | 61/100 |
| Traction | 52/100 | 60/100 |
| Team | 60/100 | 70/100 |
| Search visibility | 31/100 | 23/100 |
| Quality | 65/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (44/100) | F (33/100) |
| Domain ratingLink authority, 0-100 | 7/100 | 73/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Fairmatic | Root Insurance |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Not detected | CloudFront |
| CMS | Framer | Not detected |
| Frameworks | Not detected | Gatsby |
| Analytics | Not detected | Google Tag Manager, Microsoft Clarity |
Fairmatic vs Root Insurance: common questions
Which is better, Fairmatic or Root Insurance?
On our 0-100 score Root Insurance rates higher (61/100 against 58/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Fairmatic and Root Insurance compare on the numbers?
Fairmatic leads on agent readiness (44/100 against 33/100). Root Insurance leads on domain rating (73/100 against 7/100), headcount (1,188 against 16), funding raised ($1.6B against $88.0M), LinkedIn following (51,959 against 18,966).
Read the full Fairmatic review and pricing or the Root Insurance review and pricing. You can also browse other Fairmatic alternatives we track.