EX.CO vs Taboola
EX.CO vs Taboola, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: EX.CO is on 63/100 and Taboola on 66/100.
Where each one leads
EX.CO
- headcount growth: +30.1% against +5.7%
Taboola
- agent readiness: 52/100 against 45/100
- domain rating: 87/100 against 69/100
- headcount: 2,029 against 285
- funding raised: $160M against $66.0M
- LinkedIn following: 176,960 against 25,932
At a glance
| Measure | EX.CO | Taboola |
|---|---|---|
| What it is | EX.CO is a leading online video platform empowering publishers to own their video strategy for maximum yield. | Taboola is a content discovery and native advertising platform that powers recommendations on premium publisher websites, reaching over 600 million daily active users. |
| Category | Video, Media, Content, Online Video Platform | Marketing, Content, Content Generation, Content Discovery Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2012 | 2007 |
| Headquarters | New York, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | EX.CO | Taboola |
|---|---|---|
| Employees | 285 | 2,029 |
| Headcount growthLast 12 months | +30.1% | +5.7% |
| Total funding | $66.0M | $160M |
| Latest round | Series C | Series E |
| Valuation | $125M | Not published |
| LinkedIn followers | 25,932 | 176,960 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | EX.CO | Taboola |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 66/100 |
| Traction | 59/100 | 60/100 |
| Team | 70/100 | 50/100 |
| Search visibility | 34/100 | 26/100 |
| Quality | 68/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | D (52/100) |
| Domain ratingLink authority, 0-100 | 69/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | EX.CO | Taboola |
|---|---|---|
| CDN | Cloudflare | Not detected |
| CMS | WordPress | WordPress |
| Frameworks | Jquery | Bootstrap |
| Analytics | Google Tag Manager, Linkedin Insight | Not detected |
| Support stack | HubSpot | Not detected |
What users say
| Measure | EX.CO | Taboola |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 4 negative across 6 threads |
“To everyone saying Native Ads (Taboola, Outbrain etc.) only buys you s**t traffic. I ran a small experiment because I keep seeing the same claim: “Taboola is just low-quality traffic.” Yes, the budget here is very small. I know. This is not”r/nativeadsgurus
EX.CO vs Taboola: common questions
Which is better, EX.CO or Taboola?
On our 0-100 score Taboola rates higher (66/100 against 63/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do EX.CO and Taboola compare on the numbers?
EX.CO leads on headcount growth (+30.1% against +5.7%). Taboola leads on agent readiness (52/100 against 45/100), domain rating (87/100 against 69/100), headcount (2,029 against 285), funding raised ($160M against $66.0M), LinkedIn following (176,960 against 25,932).
What do real users say about EX.CO and Taboola?
Taboola: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/nativeadsgurus.
Read the full EX.CO review and pricing or the Taboola review and pricing. You can also browse other EX.CO alternatives we track.