EX.CO vs Hoopla
EX.CO vs Hoopla, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: EX.CO is on 63/100 and Hoopla on 52/100.
Where each one leads
EX.CO
- our overall score: 63/100 against 52/100
- headcount: 285 against 100
Hoopla
- agent readiness: 51/100 against 45/100
- domain rating: 80/100 against 69/100
At a glance
| Measure | EX.CO | Hoopla |
|---|---|---|
| What it is | EX.CO is a leading online video platform empowering publishers to own their video strategy for maximum yield. | A digital media service for public libraries. |
| Category | Video, Media, Content, Online Video Platform | Digital Media, Entertainment, Libraries, Streaming Services |
| Sells toBusiness model | B2B | B2B2C |
| Offering | Software | Platform |
| Founded | 2012 | 2013 |
| Headquarters | New York, United States | Chicago, USA |
| Status | Active | Active |
Size, funding and growth
| Measure | EX.CO | Hoopla |
|---|---|---|
| Employees | 285 | 100 |
| Headcount growthLast 12 months | +30.1% | Not published |
| Total funding | $66.0M | $53.0M |
| Latest round | Series C | Series C |
| Valuation | $125M | $1.1B |
| LinkedIn followers | 25,932 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | EX.CO | Hoopla |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 52/100 |
| Traction | 59/100 | 59/100 |
| Team | 70/100 | Not published |
| Search visibility | 34/100 | 7/100 |
| Quality | 68/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | D (51/100) |
| Domain ratingLink authority, 0-100 | 69/100 | 80/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | EX.CO | Hoopla |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | CloudFront |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Next.js, Tailwind CSS |
| Analytics | Google Tag Manager, Linkedin Insight | Not detected |
| Support stack | HubSpot | Not detected |
What users say
| Measure | EX.CO | Hoopla |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 3 negative across 5 threads |
“My library is getting rid of Hoopla !!!!!. I use libby, cloud library, Bard and my free prime books each month. But Hoopla is set up perfectly and has the best stuff!!! I'm so upset about this.... anything even remotely comparable for free?”r/Frugal
EX.CO vs Hoopla: common questions
Which is better, EX.CO or Hoopla?
On our 0-100 score EX.CO rates higher (63/100 against 52/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do EX.CO and Hoopla compare on the numbers?
EX.CO leads on our overall score (63/100 against 52/100), headcount (285 against 100). Hoopla leads on agent readiness (51/100 against 45/100), domain rating (80/100 against 69/100).
What do real users say about EX.CO and Hoopla?
Hoopla: 1 positive and 3 negative mentions across 5 Reddit threads we track, mostly in r/Frugal.
Read the full EX.CO review and pricing or the Hoopla review and pricing. You can also browse other EX.CO alternatives we track.