Etsy vs Wayfair
Etsy vs Wayfair, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Etsy is on 66/100 and Wayfair on 59/100.
Where each one leads
Etsy
- our overall score: 66/100 against 59/100
Wayfair
- agent readiness: 44/100 against 34/100
- headcount: 12,447 against 9,000
- funding raised: $593M against $63.0M
At a glance
| Measure | Etsy | Wayfair |
|---|---|---|
| What it is | Etsy is a global online marketplace focused on handmade and vintage items, as well as unique craft supplies. | An online marketplace for home goods, furniture, and decor, connecting customers with global suppliers. |
| Category | E-commerce, Retail, Marketplace | E-commerce, Retail, Home Furnishings, Marketplace |
| Sells toBusiness model | B2C | B2C |
| Offering | Marketplace | Marketplace |
| Founded | 2005 | 2002 |
| Headquarters | Brooklyn, USA | Boston, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Etsy | Wayfair |
|---|---|---|
| Employees | 9,000 | 12,447 |
| Headcount growthLast 12 months | Not published | +24.4% |
| Total funding | $63.0M | $593M |
| Latest round | IPO | Series B |
| Valuation | Not published | $2.0B |
| LinkedIn followers | Not published | 447,056 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Etsy | Wayfair |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 66/100 | 59/100 |
| Traction | 59/100 | 60/100 |
| Team | 20/100 | 30/100 |
| Search visibility | 26/100 | 68/100 |
| Quality | 88/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (34/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 94/100 | 88/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Etsy | Wayfair |
|---|---|---|
| CDN | Not detected | Cloudflare |
| Support stack | Zendesk | Not detected |
Etsy vs Wayfair: common questions
Which is better, Etsy or Wayfair?
On our 0-100 score Etsy rates higher (66/100 against 59/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Etsy and Wayfair compare on the numbers?
Etsy leads on our overall score (66/100 against 59/100). Wayfair leads on agent readiness (44/100 against 34/100), headcount (12,447 against 9,000), funding raised ($593M against $63.0M).
Read the full Etsy review and pricing or the Wayfair review and pricing. You can also browse other Etsy alternatives we track.